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1 2 3 4 5 Berikutnya Hal. Akhir

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…

1
() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

1
(Yadav, Manjit S.) (Pavlou, Paul A.)

Peran Moderasi Dimensi Budaya Hofstede terhadap Pengaruh Country of Origin pada Minat Beli pada I…

1
(Rizal Edy Halim (Pembimbing/Promotor)) (Triza Mudita (Penguji)) (Ignatius Heruwasto (Penguji)) (Phillip)

Pengaruh Social Media Marketing dan Electronic Word of Mouth terhadap Online Purchase Intention m…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Avanti Fontana (Penguji)) (Faishal Zuhair Bimo Dewantoro)

Examining The Role of Social Media Electronic Word of Mouth on Movie Ticket Purchase Intention: A…

1
(Elevita Yuliati (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Ulian Taurin Malik (Penguji)) (Denisha Wahyuni Dekaputri)

The Network Value of Products

1
(Libai, Barak) (Oestreicher-Singer, Gal) (Sivan, Liron) (Carmi, Eyal) (Yassin, Ohad)

Dampak Perang Tarif AS-China Terhadap Ekspor Produk Elektronik ASEAN = The Impact of the US-China…

1
(Hera Susanti (Penguji)) (Mohamad Dian Revindo (Pembimbing/Promotor)) (I Made Krisna Yudhana Wisnu Gupta (Penguji)) (Shania Angeline)

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…

1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Stud…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Shafira Naura Wibowo)

Segmented Switchers and Retailer Pricing Strategies

1
(Kocas, Cenk) (Bohlmann, Jonathan D.)

The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment

1
(Eyuboglu, Nermin) (Kabadayi, Sertan) (Thomas, Gloria P.)

Can a Retail Web Site Be Social?

1
(Wang, Liz C.) (Baker, Julie) (Wagner, Judy A.) (Wakefield, Kirk)

Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector

1
(Viswanathan, Siva) (Kuruzovich, Jason) (Gosain, Sanjay) (Agarwal, Ritu)

The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships

2
(Jap, Sandy D.)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

Does Distance Still Matter? Geographic Proximity and New Product Development

1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Adaptasi Unified Theory of Acceptance and Use of Technology 3 dan Theory of Reasoned Action dalam…

1
(Fandis Ekyawan (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Rambat Lupiyoadi (Penguji)) (Karin Vacirajani)

What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)

To Have and to Hold: The Influence of Haptic Information on Product Judgments

1
(Peck, Joann) (Childers, Terry L.)
1 2 3 4 5 Berikutnya Hal. Akhir
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