Found 26 results for your keywords: subject="Endorsement"
1 2 Berikutnya Hal. Akhir

Running hot and cold: can weather and wealth make bosses self-centered?

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(Restubog, Simon Llyod D)

Does the market respond to an endorsement of social responsibility? The role of institutions, inf…

1
(Doh, Jonathan P.) (Siegel, Donald S.) (Howton, Shawn D.) (Howton, Shelly W.)

Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …

1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)

Analisis Pengaruh Efek Endorsement Selebritas, Keterikatan Merek Terhadap Loyalitas Merek Pada Pe…

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(Aswin Dewanto Hadisumarto (Pembimbing/Promotor)) (Fandis Ekyawan (Penguji)) (Ulian Taurin Malik (Penguji)) (Yazid Romain Muta’al Arrasuli)

Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifika…

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(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Fethin Damayanti)

The Effect of celebrity's credibility on intention to donate in non-profit organization

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(Rachmawati, Dyah Ayu Djayanti) (Louise Marks (Pembimbing/Promotor))

Analisis Pengaruh Celebrity Trust terhadap Advertising Credibility, Brand Credibility, dan Brand …

1
(Arga Hananto (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Yeshika Alversia (Penguji)) (Marelita Rinaldi)

Pengaruh Budaya Korean Wave terhadap Destination Image Masyarakat Indonesia ke Korea Selatan deng…

1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Kalya Sabina Islamadina)

Peran influencer pada endorsement merek produk skincare lokal terhadap niat belanja online

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Yura Nada Khairunnisa) (Chairy (Penguji))

Pengaruh karakteristik selebriti terhadap attitude toward celebrity endorsement dan intention to …

1
(Chairy (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Daniel Tumpal H. Aruan (Penguji)) (Ahmad Kevin Prawira)

Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

The Effects of expert and consumer endorsements on audience response

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(Wang, Alex)

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

1
(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

Antecendents of consumers perception and its influence towards purchase intention on cosmentics p…

1
(Adi, Pramono Hari)

The Role of Parasocial Relationship in Celebrity Endorsements on Customer Equity, Purchase Intent…

1
(Gita Gayatri, S.E., M.M., Ph.D. (Pembimbing/Promotor)) (Putri, Jagadhita)

Merek dan selebritas

1
(Mulyadi, Ivan)

Analisis pengaruh kesesuaian antara celebrity image dan consumer ideal-self terhadap keefektifan …

1
(Guntur Syahputra Saragih (Pembimbing/Promotor)) (Garinzafira Shabrina)

Persepsi karyawan terhadap internal branding dalam pengembangan brand ambassador : studi kasus CTB

1
(Sri Rahayu Hijrahhati (Pembimbing/Promotor)) (Zinia Ayu Anandari)

Pengaruh publisitas negatif celebrity endoser pada sikap konsumen terhadap merek, endoser yang be…

1
(Sumiyarto (Pembimbing/Promotor)) (Febrina Eka Putri)

Efek dari endorsement beberapa iklan oleh seorang selebriti terhadap sikap dan intensi pembelian …

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Diandra Zara Aurora)
1 2 Berikutnya Hal. Akhir