Found 6 results for your keywords: subject="Endorsements"

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

The Differential effects of celebrity and expert endorsements on consumer risk perceptions

1
(Biswas, Dipayan) (Biswas, Abhijit) (Das, Neel)

The Role of Parasocial Relationship in Celebrity Endorsements on Customer Equity, Purchase Intent…

1
(Gita Gayatri, S.E., M.M., Ph.D. (Pembimbing/Promotor)) (Putri, Jagadhita)

Analisis pengaruh celebrity endorsement terhadap persepsi konsumen atas corporate image, corporat…

1
(Rachmadi Agus Triono (Pembimbing/Promotor)) (Marini, Natasya Dina)

Analisis perbandingan pengaruh youtuber dan celebgram dalam membangun persepsi dan niat beli kons…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Putri, Irdina Tiara)

Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhad…

1
(Komala, Kevin) (Rachmadi Agus Triono (Pembimbing/Promotor))