This article examines notions of national identity and diversity in Thailand during the twentieth century. It draws on ethnographies, historical fiction, jungle adventure, romance, and official documents to question common notions of Thai identity and of what constitutes socially relevant Thai-language writing. The focus is in part on so-called hill peoples, whom scholarship has generally regar…
Doing Ethnographies is an introductory and applied guide to ethnographic methods. It focuses on those methods - participant observation, interviewing, focus groups, and video/photographic work - that allow us to understand the lived, everyday world. Informed by the authors' fieldwork experience, the book covers the relation between theory, practice and writing, and demonstrates how methods wor…
When planned change is canceled, managers may be tempted to reverse their organization's strategy. Our longitudinal case study documents an organization's canceled merger effort and a failed attempt to return to the organization's widely accepted premerger strategy. We trace the failure to contradictions in symbolic change management. The phenomenon of change reversal draws attention to the his…
Although ethnography has become a popular research approach in many organizations, major gaps exist in the field's understanding of the way it operates in the corporate world, particularly in how ethnography facilitates market learning. Drawing from extensive fieldwork in the world of commercial ethnography, the authors describe how ethnographic stories give executives a unique means of underst…