Found 10 results for your keywords: subject="Experiments"

Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of co…

1
(Marinova, Detelina)

The Role of individuals in the information processing perspective

1
(Makhija, Mona V.) (Turner, Karynne L.)

Experimental analysis of a web-based training intervention to develop positive psychological capital

1
(Luthans, Fred) (Avey, James B.)

The Experience trap

1
(Sengupta, Kishore) (Abdel-Hamid, Tarek K.) (Van Wassenhove, Luk N.)

The Differential interaction of auditory and visual advertising elements with chinese and english

1
(Tavassoli, Nader T.) (Lee, Yih Hwai)

The Idiosyncratic fit heuristic: effort advantage as a determinant of consumer response to loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

Polyhedral methods for adaptive choice-based conjoint analysis

1
(Hauser, John R.) (Toubia, Oliver) (Simester, Duncan I.)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)