Found 51 results for your keywords: subject="Extension"
1 2 3 Berikutnya Hal. Akhir

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

The Impact of Cobranding on Customer Evaluation of Brand Counterextensions

1
(Kumar, Piyush)

Drivers of Brand Extension Success

1
(Volckner, Frasziska) (Sattler, Henrik)

The Effects of Brand Credibility on Brand Extension Adoption: A Case of Gojek and Gopay = Pengaru…

1
(Isfandiarni (Pembimbing/Promotor)) (Alifiya Arkana Paramita)

Input-output analysis : foundations and extensions 3rd ed

1
(Miller, Ronald E) (Blair, Peter D)

The Impact of The Extention of Anti-dumping Measures on Import: A Study on Steel Product

1
(Akwasi Ampofo (Supervisor)) (Shameira Rizkia Lubis)

Analisis Pengaruh Strategi Brand Extension terhadap (Re)purchase Intention dan e-WOM Intention Ko…

1
(Gita Gayatri (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Xena Maharani)

Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained.

1
(Fitzsimons, Gavan J.) (Bettman, James R.) (Cutright, Keisha M.)

Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvan…

1
(Caldieraro, Fabio) (Ling-Jing Kao) (Marcus, Cunha Jr)

Detecting the relationship between competitive intensity and firm product line length : evidence …

1
(Giachetti, Claudio) (Dagnino, Giovanni Battista)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

1
(Azhari, M. Zakky) (Afiff, Adi Zakaria)

Pengaruh konsistensi Brand Specific Associations dan strategu Brand Extension dalam memenangkan e…

1
(Afiff, Adi Zakaria)

Pengaruh strategi Brand Extension dalam mereduksi Negatif Reciprocity Effect terhadap Parent Brand

1
(Afiff, Adi Zakaria)

Menigkatkan peluang sukses ekstensi merek

1
(Sidik, Ignas G.)

Pengaruh konsistensi brand specific associations dan strategi brand extension dalam memenagkan ev…

1
(Afiff, Adi Zakaria)

Dampak Preferensi Risiko dan Penyuluhan Pertanian Terhadap Penggunaan Pupuk oleh Rumah Tangga Pet…

1
(Zikria, Roydatul) (I Dewa Gede Karma Wisana S.E., M.Sc (Penguji)) (Dr. Arie Damayanti S.E., M.Sc (Pembimbing/Promotor)) (Prani Sastiono S.E., M.Sc. (Penguji))

Pengaruh persepsi kualitas parent brand, extension fit, harga dan kredibilitas perusahaan terhada…

1
(Erynayati, Luh) (Prof. Dr. Teddy Pawitra (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Adi Zakaria Afiff (Penguji)) (Prof. Dr. Sofjan Assauri (Penguji))

Analisa sikap konsumen terhadap perluasan merek dan intention to buy : PT Prudential life Assuran…

1
(Firmanzah (Pembimbing/Promotor)) (Mochammad Riyadh Rizky Adam)

Pengaruh kesamaan fitur produk dalam inkonsistensi brand specific associations, tingkat product k…

1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Harri Kuswanda)

Pengaruh loyalitas akan merek induk, persepsi kesamaan antara merek induk dan merek ekstensi, dan…

1
(Adrian Achyar (Pembimbing/Promotor)) (Basuki, Iksan)
1 2 3 Berikutnya Hal. Akhir