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Doing well by doing good - case study: 'Fair & Lovely' whitening cream
According to the 'doing well by doing good' proposition, firms have a corporate social responsibility to achieve some larger social goals, and can do so without a financial sacrifice. This research note empirically examines this proposition by studying in depth the case of 'Fair & Lovely,' a skin whitening cream marketed by Unilever in many countries in Asia and Africa, and, in particular, Indi…
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- ISBN/ISSN
- 1432095
- Deskripsi Fisik
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- Judul Seri
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Recovering stockkeeping-unit-level preferences and response sensitivities fro…
The authors propose a new approach to obtaining stockkeeping-unit (SKU)-level preferences and response sensitivities. The authors distinguish an attribute-level model, in which the unit of analysis is the market share for an alternative created by aggregation (e.g., Colgate toothpaste), from a truly disaggregate SKU-level model, and they establish an analytical relationship between parameters t…
- Edisi
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- ISBN/ISSN
- 22437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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