Found 7 results for your keywords: subject="House Brands"

Private-Label Use and Store Loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

2
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (Pri…

1
(Nurmukti, Indrajid) (Dr. Bambang Wiharto (Penguji)) (Dr. Ignatius Heruwasto (Penguji)) (Dr. Rizal Edi Halim (Pembimbing/Promotor))

Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelian Merek Pribadi (Pri…

1
(Rizal Edi Halim (Pembimbing/Promotor)) (Nurmukti, Indrajid)