Ditapis dengan
Private-label use and store loyalty
The authors develop an econometric model of the relationship between a household's private-label (PL) share and its behavioral store loyalty. The model includes major drivers of these two behaviors and controls for simultaneity and nonlinearity in the relationship between them. The model is estimated with a unique data set that combines complete purchase records of a panel of Dutch households w…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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How business cycles contribute to private-label success: evidence from the Un…
The growth of private labels over the past decades has been attributed to various factors. This article formally addresses the link between private-label success and economic expansions and contractions using recently developed time-series/econometric techniques. The findings confirm conventional wisdom that a country's private-label share increases when the economy is suffering and shrinks whe…
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
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National brands, local branding: conclusions and future research opportunities
The authors respond to the comments of three experts regarding the article "Consumer Packaged Goods in the United States: National Brands, Local Branding." They summarize several general directions for further research that have emerged from this discussion. Practitioners appear to be aware of the striking geographic differences in performance that many brands face across U. S. markets. Althoug…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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An Empirical analysis of the determinants of retail margins: the role of stor…
The authors develop and test a model of the key determinants of margins that retailers earn on national brands and store brands. They particularly focus on the impact of store-brand share on percentage margin, dollar margin per unit, and total dollar margin of the retailer. The authors find not only that percentage retail margins on store brands are higher than on national brands but also that …
- Edisi
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- ISBN/ISSN
- 222429
- Deskripsi Fisik
- -
- Judul Seri
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- No. Panggil
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Analyzing brand competition across subcategories
The authors develop a sales model to assess cross-category price effects that are specific to individual items (stockkeeping units) from store-level sales data. Previous cross-category studies have typically assumed that the cross-category effects are the same across brands and stockkeeping units, because the potential number of parameters to be estimated is large. The authors address this prob…
- Edisi
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- ISBN/ISSN
- 222437
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelia…
Penelitian ini bertujuan untuk mengintegrasikan pengaruh faktor persepsi konsumen dalam memprediksi pembelian merek pribadi (private brand) pada hypermarket carrefour di indonesia oleh Fin dan Suh (2005). Sampel penelitian ini berjumlah 200 responden pada 2 kategori produk (makanan dan rumah tangga). Metode Structural Equational Modelling dengan bantuan perangkat lunak Lisrel, digunakan untuk m…
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- x, 97p, ills, 29 cm
- Judul Seri
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- No. Panggil
- MA 1286
Mengintegrasikan Pengaruh Faktor Persepsi Konsumen Dalam Memprediksi Pembelia…
Ada Tabel
- Edisi
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- ISBN/ISSN
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- Deskripsi Fisik
- X, 97 p. ; diagr. ; 30 cm
- Judul Seri
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- No. Panggil
- T 615/13
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