Found 2 results for your keywords: subject="Idea evaluation"

Disentangling audiences' reactions to creative content and creative packaging

1
(Orazi, Davide C.) (Mannucci, Pier Vittorio)

Blinded by the person? Experimental evidence from idea evaluation

1
(Dahlander, Linus) (Thomas, Arne) (Wallin, Martin W.) (Ångström, Rebecka C.)