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Hal. Akhir
International marketing 19th ed
2
(Cateora, Philip R.) (Gilly, Mary C.) (Graham, John L.) (Money, R Bruce)
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance
1
(Cavusgil, S. Tamer) (Zou, Shaoming)
Price-Based Global Market Segmentation for Services
1
(Bolton, Ruth N.) (Myers, Matthew B.)
Is cash flow king in valuations?
2
(Nissim, Doron) (Liu, Jing) (Thomas, Jacob)
International marketing
1
(Cateora, Philip R.)
International marketing 10th ed
3
(Czinkota, Michael R.) (Ronkainen, Iikka A.)
Global marketing strategies
2
(Jeannet, Jean-Pierre) (Hennessey, H. David)
Principles of international marketing 9th ed
2
(Czinkota, Michael R.) (Ronkainen, Ilkka A.)
Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…
1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)
Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…
1
(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)
Tapping the world's innovation ot spots
1
(Kao, John)
Finding a higher gear
1
(Stewart, Thomas A. (interviewer)) (Raman, Anand P.)
Managing global accounts
1
(Yip, George S.) (Bink, Audrey J.M.)
The Battle for China's good-enough market
1
(Gadiesh, Orit) (Leung, Philip) (Vestring, Till)
Boundaries of the firm: insights from international entry mode research
1
(Hennart, Jean-Francois) (Brouthers, Keith D.)
Executive insights: building successful export business relationships: a behavioral perspective
1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
Multiple channel strategies in the European personal computer industry
1
(Gabrielsson, Mika) (Kirpalani, V.H., Manek) (Loustarinen, Reijo)
Born global or gradual global? examining the export behavior of small and medium-sized enterprises
1
(Moen, Oystein) (Servais, Per)
International brand-name standardization/adaptation: antecedents and consequences
1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)
The perennial issue of adaptation or standardization of international marketing communication: or…
1
(Solberg, Carl Arthur)
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