Found 74 results for your keywords: subject="International market"
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International marketing

1
(Cateora, Philip R.)

International marketing 10th ed

3
(Czinkota, Michael R.) (Ronkainen, Iikka A.)

Global marketing strategies

2
(Jeannet, Jean-Pierre) (Hennessey, H. David)

Principles of international marketing 9th ed

2
(Czinkota, Michael R.) (Ronkainen, Ilkka A.)

Let Your Banner Wave? Antecedents and Performance Implications of Retailers? Private-Label Brandi…

1
(Geyskens, Inge) (Keller, Kristopher O.) (Dekimpe, Marnik G)

Rivalry deterrence in international markets: contingencies governing the mutual forbearance hypot…

1
(Cannella, Albert A.) (Tieying Yu) (Subramaniam, Mohan)

Tapping the world's innovation ot spots

1
(Kao, John)

Finding a higher gear

1
(Stewart, Thomas A. (interviewer)) (Raman, Anand P.)

Managing global accounts

1
(Yip, George S.) (Bink, Audrey J.M.)

The Battle for China's good-enough market

1
(Gadiesh, Orit) (Leung, Philip) (Vestring, Till)

Boundaries of the firm: insights from international entry mode research

1
(Hennart, Jean-Francois) (Brouthers, Keith D.)

Executive insights: building successful export business relationships: a behavioral perspective

1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)

Multiple channel strategies in the European personal computer industry

1
(Gabrielsson, Mika) (Kirpalani, V.H., Manek) (Loustarinen, Reijo)

Born global or gradual global? examining the export behavior of small and medium-sized enterprises

1
(Moen, Oystein) (Servais, Per)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

The perennial issue of adaptation or standardization of international marketing communication: or…

1
(Solberg, Carl Arthur)

The impact of industry concentration and firm location on export propensity and intensity: an emp…

1
(Zou, Shaoming) (Zhao, Hongxin)

Price-based global market segmentation for services

1
(Bolton, Ruth N.) (Myers, Matthew B.)

The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Corruption and change: the impact of foreign direct investment

1
(Robertson, Christopher J.) (Watson, Andrew)
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