Found 34 results for your keywords: subject="Introduction"
1 2 Berikutnya Hal. Akhir

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Competitive Response to Radical Product Innovations

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(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Convergent Products: What Functionalities Add More Value to the Base?

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(Gill, Tripat)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Beyond Adoption: Development and Application of a Use-Diffusion Model

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(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Alliance performance and subsequent make-or-ally choices: Evidence from the aircraft manufacturin…

1
(Dussauge, Pierre) (Anand, Jaideep) (Mulotte, Louis) (Ren, Charlotte R.)

An Introduction to the economics of information: incentives and contracts

1
(Stadler, Ines-Macho)

The Art of reasioning : an introduction to logic 5th ed

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(Kelley, David)

The Art of reasioning : an introduction to logic 5th ed

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(Kelley, David)

The Art of reasioning : an introduction to logic and critical thinking 4th ed

1
(Kelley, David)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Pemodelan sengketa klaim asuransi di Indonesia : pendekatan game theory

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(Hardianto, Florentinus Nugro)

Introduction to dynamic macroeconomic general equilibrium models

1
(Torres, Jose L)

Great economic thinkers : an introduction from Adam Smith to Amartya Sen

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Introduction to managerial accounting

1
(Folk, Jeannie M)

Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing

1
(Camerer, Colin) (Yoon, Carolyn)

Does complexity deter customer-focus

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(Krishnan, M.S.) (Ethiraj, Sendil K.) (Ramasubbu, Narayan)
1 2 Berikutnya Hal. Akhir