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Found 13 results for your keywords: subject="Journal of Marketing"
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Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

1
(Green, E. Paul)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

1
(Su Chenting) (Fern F. Edward) (Ye Keying)

In Memoriam: [Seymour Sudman]

1
(Bucklin E. Randolph) (Sismeiro Catarina)

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

1
(Andrews L. Rick) (Currim S. Imran)

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer…

1
(Brusco J. Michael) (CradiT Dennis J.) (Tashchian Armen)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

The Impact of the Internet on Information Search for Automobiles

1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)

Simultaneous Signaling and Screening with Warranties

1
(Soberman A. David)

The Effect of Forced Choice on Choice

1
(Dhar Ravi) (Simonson tamar)

Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspec…

1
(Kim Keysuk Stephen) (Hsieh Hung Ping)

JMR

1
(Keiningham, Timothy L.) (White, Katherine) (Huber, Joel) (Mittal, Vikas) (Mithas, Sunil) (Zhang, Yan) (Baumgartner, Hans) (Moreau, C. Page) (Aksoy, Lerzan) (Dahl, Darren W.) (Iyengar, Raghuram) (Groening, Christopher) (Musalem, Andres.) (MeiBner, Martin) (Engeset, Marit Gundersen) (Bagchi, Rajesh) (Ince, Elise Chandon) (Ascarza, Eva) (Schleicher, Martin) (Etkin, Jordan) (Sela, Aner) (Lariviere, Bart) (Yalcin Atakan) (Morgenson III, forrest V.) (Lin, Lily) (Ritchie, Robin J. B.) (Koenigstorfer, Joerg) (Reinart, Werner J.)
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