Found 22 results for your keywords: subject="Journal of marketing research"
1 2 Berikutnya Hal. Akhir

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

Attentional Contrast during Sequential Judgments: A Source of the Number-of-Levels Effect

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(Janiszewski, Chris) (Wilde, Els De) (Cooke, Alan D. J)

The Effect of Word of Mouth on Sales: Online Book Reviews

1
(Mayzlin, Dina) (Chevalier, A. Judith)

How "Psychological" Should Economic and Marketing Models Be?

1
(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)

Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing

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(Johnson, J. Eric)

Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics

1
(Prelec, Drazen)

An Empirical Investigation of Signaling in the Motion Picture Industry

1
(Talukdar, Debabrata) (Basuroy, Suman) (Desai, Kaushik Kalpesh)

Bagging and Boosting Classification Trees to Predict Churn

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(Lemmens, Aurelie) (Croux, Christophe)

Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis

1
(Essegaier, Skander) (Danaher, J. Peter) (Mullarkey, W. Guy)

A New Reviewing System for "Journal of Marketing Research"

1
(Winer, S. Russell)

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

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(Green, E. Paul)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

1
(Su Chenting) (Fern F. Edward) (Ye Keying)

In Memoriam: [Seymour Sudman]

1
(Bucklin E. Randolph) (Sismeiro Catarina)

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

1
(Andrews L. Rick) (Currim S. Imran)

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer…

1
(Brusco J. Michael) (CradiT Dennis J.) (Tashchian Armen)

Specific Investments in Marketing Relationships: Expropriation and Bonding Effects

1
(Rokkan I. Aksel) (Heide B. Jan) (Wathne H. Kenneth)

The Impact of the Internet on Information Search for Automobiles

1
(Ratchford T. Brian) (Lee Soo Myung) (Talukdar Debabrata)

Simultaneous Signaling and Screening with Warranties

1
(Soberman A. David)

The Effect of Forced Choice on Choice

1
(Dhar Ravi) (Simonson tamar)
1 2 Berikutnya Hal. Akhir