Found 9518 results for your keywords: subject="KE"
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The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

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(Cavusgil, S. Tamer) (Zou, Shaoming)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

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(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Getting Published: Reflections of an Old Editor

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(Stewart, David W.)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

Pengaruh Emisi Karbon Perusahaan Terhadap Risiko Idiosinkratik dan Biaya Modal pada Perusahaan Te…

1
(Karina Wulandari (Penguji)) (Dwi Nastiti Danarsari (Penguji)) (Mona Ridho Sidjabat (Pembimbing/Promotor)) (Daffa Dzakwan Jamal)

Islamic capital markets : volatility, performance and stability

1
(Alam, Nafis) (Rizvi, Syed Aun R.)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

1
(Mentzer, John T.) (Matsuno, Ken)

Understanding Service Convenience

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(Grewal, Dhruv) (Berry, Leonard L.) (Seiders, Kathleen)

The Market Valuation of Internet Channel Additions

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(Dekimpe, Marnik G.) (Geyskens, Inge) (Gielens, Katrijn)

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

1
(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales

1
(Goldenberg, Jacob) (Libai, Barak) (Muller, Eitan)

When do chief marketing officers have influence on top management teams?

1
(McHenry, Beth J.) (Culbertson, Satoris S.)

Free Cash Flow, Agency Costs, and the Affordability Method of Advertising Budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

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(Stremersch, Stefan) (Tellis, Gerard J.)

Building Brand Community

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(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)
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