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Hal. Akhir
Internal labor markets: dying or transforming into internal career networks?
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(Bozionelos, Nikos) (Polychroniou, Panagiotis)
Do early acquisitions sink IPO performance?
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(Combs, James G.) (Zorn, Michelle L.)
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
Making Sales Technology Effective
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(Perreault, William D.) (Hunter, Gary K.)
How does vivid language shape investor judgments?
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(Zhu, Yunxia) (Zhang, Allee M.)
Managing Marketing Communications with Multichannel Customers
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(Thomas, Jacquelyn S.) (Sullivan, Ursula Y.)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
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(Ryals, Lynette)
Incorporating Strategic Consumer Behavior into Customer Valuation
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(Lewis, Michael)
Reducing Adverse Selection through Customer Relationship Management
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(Gruca, Thomas S.) (Cao, Yong)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
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(Moorman, Christine) (Srinivasan, Raji)
The Role of Relational Information Processes and Technology Use in Customer Relationship Management
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(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
A Strategic Framework for Customer Relationship Management
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(Payne, Adrian) (Frow, Pennie)
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…
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(Ambler, Tim)
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …
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(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…
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(Garretson, Judith A.) (Burton, Scot)
Reference Price Research: Review and Propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Resolving the Capability: Rigidity Paradox in New Product Innovation
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(Atuahene-gima, Kwaku)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
Marketing's Contributions to Society
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(Wilkie, William L.) (Moore, Elizabeth S.)
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