Found 2 results for your keywords: subject="Market entry strategies"

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The Role of Firm Resources in Returns to Market Deployment

(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Political Markets and Regulatory Uncertainty: Insights and Implications for Integrated Strategy

(Bonardi, Jean) (Philippe) (Kingsley, Allison J.) (Vanden Bergh, Richard G.)