Propel Funeral Service (Propel) adalah penyedia layanan perawatan kematian terkemuka di Australia dan Selandia Baru. Perusahaan ini menawarkan berbagai layanan komprehensif termasuk pemakaman, kremasi, penguburan, dan memorialisasi. Didirikan pada akhir 1800-an, Propel telah tumbuh menjadi entitas terbesar kedua di sektor ini dengan melakukan lebih dari 18.000 layanan pemakaman pada tahun 2023 …
The creation of Lucent Technologies was the result of AT&T's "trivestiture" in 1995. In this split, three companies were formed: AT&T, a $50 billion telecommunications services company; NCR, a computer firm; and an unnamed $20 billion "Systems and Technology" company that designed, built, and delivered a wide range of public and private networks, communications systems and software, consumer an…
This study explores the independent and interactive effects of procedural justice and informational justice on post-deal value creation in large, related acquisitions. Our results show that informational justice and procedural justice affect different components of value creation. Procedural justice is critical in realizing market position improvements following the integration process, while i…
The segmentation-targeting-positioning conceptual framework has been the traditional foundation and genesis of marketing strategy formulation. The authors propose a general clusterwise bilinear spatial model that simultaneously estimates market segments, their composition, a brand space, and preference/utility vectors per market segment; that is, the model performs segmentation and positioning …
The prospectus for VimpelCom's IPO on the New York Stock Exchange in 1996 forecast that more than one in 10 Russians would own a mobile phone in 2006 - in marketingspeak, a penetration rate of 14%. Today that rate is over 120%. That is what I call hypergrowth: the steep part of the S-curve that most young markets and industries experience at some point, where the winners get sorted from the los…
A price-benefit positioning map helps you see, through your customers' eyes, how your product compares with all its competitors in a market. You can draw such a map quickly and objectively, without having to resort to costly, time-consuming consumer surveys or subjective estimates of the excellence of your product and the shortcomings of all the others. Creating a positioning map involves three…
Using a unique data set, the authors examine the role of manufacturer and retailer characteristics in the joint determination of trade promotion budgets for supermarket brands and their allocation across trade promotion types. They find that manufacturer variables, such as brand position in retailer product category and brand price premium, and annual retailer sales determine trade promotion bu…
Both the size and the rapid growth of global exporting have focused the attention of marketing researchers on the factors associated with firms' export performance. However, knowledge of this increasingly important domain of marketing activity remains limited. To address this knowledge gap, the authors draw on the strategy and marketing literature to develop an integrative theory of the anteced…
This study employs a customer interaction approach to examine how service organizations' strategic positioning relates to their human capital, and how the interaction between strategic positioning and human capital impacts organizational performance. Results from 234 service organizations in 96 different industries indicate very strong relationships between strategic positioning choices and hum…
For the most part, studies on timing of entry have attempted to determine the advantages that early entrants may be able to develop and hold over subsequent entrants. Given that a large number of firms attempt to enter at a much later stage in the development of the market, it is particularly surprising that little research has attempted to examine the differences in the ability of late movers …
This research examines the dyadic dynamics of positioning (i.e., determining where to locate relative to rivals) of services by consulting firms. Positioning near to or far from competitors offers both advantages and disadvantages in terms of competition, legitimacy, uncertainty, and spillovers, with recent research suggesting that firms seek balance between these various forces. Using a sample…
Tujuan penelitian ini adalah untuk mengetahui struktur, perilaku dan kinerja perusahaan penerbangan serta dampak kebijakan Kementerian Perhubungan tentang batas tarif bawah penerbangan terhadap persaingan industri penerbangan domestik. Metode penelitian yang digunakan adalah penelitian deskriptif kualitatif, dengan menggunakan data sekunder dan analisis dilakukan dengan pendekatan Structu…