Found 105 results for your keywords: subject="Market research"
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Consumer market dresearch handbook

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(Worcester, Robert M.) (Downham, John)

The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…

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(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of co…

1
(Marinova, Detelina)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Ethnographic Stories for Market Learning

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(Cayla, Julien) (Arnould, Eric)

The Value of informative priors in Bayesian inference with sparse data

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(Lenk, Peter) (Orme, Bryan)

The Innovator's DNA

1
(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)

The Robustness of the effects of consumers' participation in market research:the case of service …

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Mergers that stick

1
(Kanter, Rosabeth Moss)

Why sustainability is now the key driver of innovation

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(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)

On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…

1
(Adegbesan, J. Adetunji)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Where did all that money go? understanding how consumers allocate their consumption budget

1
(Du, Rex Y.) (Kamakura, Wagner A)

Customer equity drivers and future sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Split questionnaire design for massive surveys

1
(Wedel, Michel) (Adiguzel, Feray)

An Integrated model of discrete choice and response time

1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)

To Innovate or imitate? entry strategy and the role of market research

1
(Ofek, Elie) (Turut, Ozge)

Winners and losers in a major price war

1
(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
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