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subject="Market research"
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Hal. Akhir
The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…
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(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))
The Customer relationship management process: its measurement and impact on performance
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(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
Marketing strategy: an assessment of the state of the field and outlook
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(Jayachandran, Satish) (Varadarajan, P. Rajan)
Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of co…
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(Marinova, Detelina)
How firms relate to their markets: an empirical examination of contemporary marketing practices
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(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)
Ethnographic Stories for Market Learning
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(Cayla, Julien) (Arnould, Eric)
The Value of informative priors in Bayesian inference with sparse data
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(Lenk, Peter) (Orme, Bryan)
The Innovator's DNA
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(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)
The Robustness of the effects of consumers' participation in market research:the case of service …
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(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)
Mergers that stick
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(Kanter, Rosabeth Moss)
Why sustainability is now the key driver of innovation
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(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)
On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…
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(Adegbesan, J. Adetunji)
The Effectiveness of customized promotions in online and offline stores
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(Wedel, Michel) (Jie Zhang)
Where did all that money go? understanding how consumers allocate their consumption budget
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(Du, Rex Y.) (Kamakura, Wagner A)
Customer equity drivers and future sales
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(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Split questionnaire design for massive surveys
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(Wedel, Michel) (Adiguzel, Feray)
An Integrated model of discrete choice and response time
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(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)
To Innovate or imitate? entry strategy and the role of market research
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(Ofek, Elie) (Turut, Ozge)
Winners and losers in a major price war
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(Heerde, Harald J. Van) (Pauwels, Koen) (Gijsbrechts, Els)
Decomposing promotional effects with a dynamic structural model of flexible consumption
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(Chan, Tat) (Narasimhan, Chakravarthi) (Zhang, Qin)
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Hal. Akhir
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