Found 8 results for your keywords: subject="Market segments"

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Contextual factors surrounding reputation damage with potential implications for reputation repair

1
(Rhee, Mooweon) (Valdez, Michael E.)

Competing in the looking-glass market: imitation, resources, and crowding

1
(Dobrev, Stanislav D.)

A Comparison of segment retention criteria for finite mixture logit models

1
(Andrews, Rick L.) (Currim, Imran S.)