Found 8 results for your keywords: subject="Market segments"

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Contextual factors surrounding reputation damage with potential implications for reputation repair

1
(Rhee, Mooweon) (Valdez, Michael E.)

Competing in the looking-glass market: imitation, resources, and crowding

1
(Dobrev, Stanislav D.)

Beyond adoption: development and application of a use-diffusion model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

Decision making and coping of functionally illiterate consumers and some implications for marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)

Making customer relationhip management work: the measurement and profitable management of custome…

1
(Ryals, Lynette)

A Comparison of segment retention criteria for finite mixture logit models

1
(Andrews, Rick L.) (Currim, Imran S.)