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subject="Market strategy"
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Hal. Akhir
Marketing management 12 th
1
(Kotler, Philip) (Kevin Lane Keller)
The Role of selling cost in signaling price image
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(Shin, Jiwoong)
Pricing of conspicuous goods: a competitive analysis of social effects
1
(Amaldoss, Wilfred) (Jain, Sanjay)
Linking customer management effort to customer profitability in business markets
1
(Bowman, Douglas) (Narayandas, Das)
The Dynamic effect of innovation on market structure
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(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Specific investments in marketing relationships: expropriation and bonding efects
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(Rokkan, Aksel I.) (Heide, Jan B.) (Wathne, Kenneth H.)
Corporate associations and consumer product responses: the moderating role of corporate brand dom…
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(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)
The Performance implications of fit among business strategy, marketing organization structure, an…
1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)
Decomposing influence strategies: argument structure and dependence as determinants of the effect…
1
(Payan, Janice M.) (McFarland, Richard G.)
Are the Drivers and role of online trust the same for all web sites and consumers? a large-scale …
1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)
A Strategic framework for customer relationship management
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(Payne, Adrian) (Frow, Pennie)
The Role of relational information processes and technology use in customer relationship management
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(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
Incorporating strategic consumer behavior into customer valuation
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(Lewis, Michael)
Making customer relationhip management work: the measurement and profitable management of custome…
1
(Ryals, Lynette)
The Concept of hope and its relevance to product evaluation and choice
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(MacInnis, Deborah J.) (De Mello, Gustavo E.)
Who competes with whom? a demand-based perspective for identifying and representing asymmetric co…
1
(Wind, Jerry) (Grewal, Rajdeep) (Desarbo, Wayne S)
Strategy fit and performance consequences of international marketing standardization
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(Katsikeas, Constantine S.) (Samiee, Saeed) (Theodosiou, Marios)
Getting return on quality:rRevenue expansion, cost reduction, or both?
1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)
The GMS: a broad conceptualization of global marketing strategy and its effect on firm performance
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(Cavusgil, S. Tamer) (Zou, Shaoming)
Exploring the phenomenon of customers' desired value change in a business-to-business context
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(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)
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Hal. Akhir
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Semua Koleksi
ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
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Skripsi
Tesis
Video
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PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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