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subject="Market strategy"
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Hal. Akhir
Self-regulation, corruption, and competitiveness in extractive industries: Making transparency pay
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(Pasipanodya, Tatenda) (Tang, Shirley) (Elfenbein, Daniel W.)
Low profile, high impact: How the visibility of political agents shapes corporate political influ…
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(He, Tony L.)
When ideologies align: Progressive corporate activism and within-firm ideological alignment
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(King, Brayden G.) (McKean, Anna E.)
The influence of media scrutiny on firms' strategic eschewal of lobbying
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(Lee, Seung-Hyun) (Kim, Jinsil) (Eleazar, Miranda J. Welbourne)
Ripple effects: How collaboration reduces social movement contention
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(Odziemkowska, Kate) (McDonnell, Mary-Hunter)
Bad medicine: Litigation, competition, and the marketing of prescription opioids
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(Tan, David) (West, Nicole V.)
When few give to many and many give to few: Corporate social responsibility strategies under Indi…
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(Gatignon, Aline) (Bode, Christiane)
The effects of CEO activism: Partisan consumer behavior and its duration
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(Hou, Young) (Poliquin, Christopher W.)
Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry
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(Hou, Young) (Yao, Dennis)
The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…
1
(Bhattacharya, C.B.) (Luo, Xueming)
Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…
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(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)
How Brand Community Practices Create Value
1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)
Competitive Density and the Customer Acquisition—Retention Trade-Off
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(Voss, Glenn B.) (Voss, Zannie Giraud)
the Contingent value of corporate political ties
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(Wright, mike) (Mellahi, Kamel) (Sun, Pei)
Strategy and competition in the market and nonmarket arenas
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(Henisz, Witold J.) (Zelner, Bennet A.)
Advancing nonmarket strategy research: institutional perspectives in a changing world
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(Doh, Jonathan P.) (Lawton, Thomas C.) (Rajwani, Tazeeb)
Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
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(Sorescu, Alina B.) (Spanjol, Jelena)
Supply Chain Contagion
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(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)
When Old Is Gold: The Role of Business Longevity in Risky Situations
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(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)
Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…
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(Ryals, Lynette)
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