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Found 106 results for your keywords: subject="Market strategy"
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1 2 3 4 5 Berikutnya Hal. Akhir

When ideologies align: Progressive corporate activism and within-firm ideological alignment

1
(King, Brayden G.) (McKean, Anna E.)

The influence of media scrutiny on firms' strategic eschewal of lobbying

1
(Lee, Seung-Hyun) (Kim, Jinsil) (Eleazar, Miranda J. Welbourne)

Ripple effects: How collaboration reduces social movement contention

1
(Odziemkowska, Kate) (McDonnell, Mary-Hunter)

Bad medicine: Litigation, competition, and the marketing of prescription opioids

1
(Tan, David) (West, Nicole V.)

When few give to many and many give to few: Corporate social responsibility strategies under Indi…

1
(Gatignon, Aline) (Bode, Christiane)

The effects of CEO activism: Partisan consumer behavior and its duration

1
(Hou, Young) (Poliquin, Christopher W.)

Pushed into a crowd: Repositioning costs, resources, and competition in the RTE cereal industry

1
(Hou, Young) (Yao, Dennis)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Competitive Density and the Customer Acquisition—Retention Trade-Off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

the Contingent value of corporate political ties

1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

Strategy and competition in the market and nonmarket arenas

1
(Henisz, Witold J.) (Zelner, Bennet A.)

Advancing nonmarket strategy research: institutional perspectives in a changing world

1
(Doh, Jonathan P.) (Lawton, Thomas C.) (Rajwani, Tazeeb)

Innovation's Effect on Firm Value and Risk: Insights from Consumer Packaged Goods

1
(Sorescu, Alina B.) (Spanjol, Jelena)

Supply Chain Contagion

1
(Payan, Janice M.) (McFarland, Richard G.) (Bloodgood, James M.)

When Old Is Gold: The Role of Business Longevity in Risky Situations

1
(Desai, Preyas S.) (Kalra, Ajay) (Murthi, B. P. S)

Making Customer Relationship Management Work: The Measurement and Profitable Management of Custom…

1
(Ryals, Lynette)

Incorporating Strategic Consumer Behavior into Customer Valuation

1
(Lewis, Michael)

The Role of Relational Information Processes and Technology Use in Customer Relationship Management

1
(Sharma, Subhash) (Jaychandran, Satish) (Kaufman, Peter) (Raman, Pushkala)
1 2 3 4 5 Berikutnya Hal. Akhir
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