Found 96 results for your keywords: subject="Market strategy"
1 2 3 4 5 Hal. Akhir

Performance, Aspirations, and Market Versus Nonmarket Investment

1
(Rudy, Bruce C.) (Johnson, Andrew F.)

A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

1
(Frynas, Jedrzej George) (Mellahi, Kamel) (Siegel, Donald) (Sun, Pei)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

How is Manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Plural governance in industrial purchasing

1
(Heide, Jan B.)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Antecedents and outcomes of marketing strategy comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

A Review of the Nonmarket Strategy Literature Toward a Multi-Theoretical Integration

1
(Mellahi, Kamel) (Frynas, Jedrzej George : Pei Sun) (Siegel Donald)

Integrated market and nonmarket strategies : political campaign contributions around merger and a…

1
(Bergh, Richard G. Vanden) (Holburn, Guy L. F.)

Some like it free: Innovators' Strategic use of Disclosure to slow down Competition

1
(Pachenco-De-Almeida) (Zemsky, Peter B.)

De novo venture strategy: arch incumbency at inaugural entry

1
(Fan, Terence Ping Ching)

The Debate over doing good: corporate social performance, strategic marketing levers, and firm-id…

1
(Bhattacharya, C.B.) (Luo, Xueming)

A Practical guide to combining products and services

1
(Berry, Leonard L.) (Shankar, Venkatesh) (Dotzel, Thomas)

How to jump-start the clean-tech economy

1
(Johnson, Mark W.) (Suskewicz, Josh)

Product-market strategy and the marketing capabilities of the firm: impact on market effectivenes…

1
(Vorhies, Douglas W.) (Morgan, Robert E.) (Autry, Chad W.)

How GE Is disrupting itself

1
(Govindarajan, Vijay) (Trimble, Chris) (Immelt, Jeffrey R.)

Testing the value of customization: when do customers really prefer products tailored to their pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

How brand community practices create value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

The New frontiers

1
(Raman, Anand P.)

Factor-market rivalry

1
(Markman, Gideon D.) (Gianiodis, Peter T.)
1 2 3 4 5 Hal. Akhir