Found 4 results for your keywords: subject="Market surveys"

Cross-sectional versus longitudinal survey research: concepts, findings, and guidelines

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(Rindfleisch, Aric) (Moorman, Christine) (Ganesan, Shankar) (Malter, Alan J.)

Assessing three sources of misresponse to reversed likert items

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(Swain, Scott D.) (Weathers, Danny) (Niedrich, Ronald W.)

Using item response theory to measure extreme response style in marketing research: a global inve…

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean-Paul)

The Influence Of Social Life Information In Country-of-Origin Towards Consumers' Product Evaluation

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(Yani, Nadia Aulia Nisa) (M. Moeini Jazani (Pembimbing/Promotor))