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Hal. Akhir
Modular Architectures in the Marketing Process
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(Sanchez, Ron)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Charting New Directions for Marketing
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(Day, George S.) (Montgomery, David B.)
Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…
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(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)
Getting Published: Reflections of an Old Editor
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(Stewart, David W.)
The Role of the Institutional Environment in Marketing Channels
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(Grewal, Rajdeep) (Dharwadkar, Ravi)
How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices
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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)
A Configurational Perspective on Key Account Management
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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)
When do chief marketing officers have influence on top management teams?
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(McHenry, Beth J.) (Culbertson, Satoris S.)
Analisis Keterlibatan Pelanggan dalam Aplikasi Pesan-Antar Makanan Indonesia melalui Pemasaran Me…
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Selina Sasmaradevi Harriman) (Adrian Achyar (Penguji))
Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals
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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…
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(Verhoef, Peter C.)
Promoting Relationship Learning
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(Selnes, Fred) (Sallis, James)
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…
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(Baumgartner, Hans) (Pieters, Rik)
Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Marketing Literature Review
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(Leonard, Myron)
The Integrated Networks Model: Explaining Resource Allocations in Network Markets
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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)
Measuring Marketing Productivity: Current Knowledge and Future Directions
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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
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