Found 4085 results for your keywords: subject="Marketing"
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Modular Architectures in the Marketing Process

1
(Sanchez, Ron)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

1
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Charting New Directions for Marketing

1
(Day, George S.) (Montgomery, David B.)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

Getting Published: Reflections of an Old Editor

1
(Stewart, David W.)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

A Configurational Perspective on Key Account Management

1
(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

When do chief marketing officers have influence on top management teams?

1
(McHenry, Beth J.) (Culbertson, Satoris S.)

Analisis Keterlibatan Pelanggan dalam Aplikasi Pesan-Antar Makanan Indonesia melalui Pemasaran Me…

1
(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Selina Sasmaradevi Harriman) (Adrian Achyar (Penguji))

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

1
(Verhoef, Peter C.)

Promoting Relationship Learning

1
(Selnes, Fred) (Sallis, James)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Marketing Literature Review

1
(Leonard, Myron)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

1
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)
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