Found 4084 results for your keywords: subject="Marketing"
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How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

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(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

A Configurational Perspective on Key Account Management

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(Workman, John P.) (Homburg, Christian) (Jensen, Ove)

When do chief marketing officers have influence on top management teams?

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(McHenry, Beth J.) (Culbertson, Satoris S.)

Analisis Keterlibatan Pelanggan dalam Aplikasi Pesan-Antar Makanan Indonesia melalui Pemasaran Me…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Selina Sasmaradevi Harriman) (Adrian Achyar (Penguji))

Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals

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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Sorescu, Alina B.)

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Cu…

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(Verhoef, Peter C.)

Promoting Relationship Learning

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(Selnes, Fred) (Sallis, James)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

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(Baumgartner, Hans) (Pieters, Rik)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

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(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)

Marketing Literature Review

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(Leonard, Myron)

The Integrated Networks Model: Explaining Resource Allocations in Network Markets

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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Frels, Judy K.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

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(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Metrics for Making Marketing Matter

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(Lehmann, Donald R.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

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(Atuahene-gima, Kwaku) (Murray, Janet Y.)

Building and Sustaining Buyer-Seller Relationships in Mature Industrial Markets

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(Rangan, V. Kasturi) (Narayandas, Das)

The Role of Relational Knowledge Stores in Interfirm Partnering

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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…

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(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

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(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)
1 2 3 4 5 Berikutnya Hal. Akhir