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Hal. Akhir
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
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(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)
Making Sales Technology Effective
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(Perreault, William D.) (Hunter, Gary K.)
Reducing Adverse Selection through Customer Relationship Management
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(Gruca, Thomas S.) (Cao, Yong)
Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
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(Moorman, Christine) (Srinivasan, Raji)
A Customer Relationship Management Roadmap: What Is Known, Potential Pitfalls, and Where to Go
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(Staelin, Richard) (Boulding, William) (Ehret, Michael) (Johnston, Wesley J.)
Maximizing Profitability and Return on Investment: A Short Clarification on Reinartz, Thomas, and…
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(Ambler, Tim)
The Role of Spokescharacters as Advertisement and Package Cues in Integrated Marketing Communicat…
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(Garretson, Judith A.) (Burton, Scot)
Reference Price Research: Review and Propositions
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(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…
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(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)
Marketing's Contributions to Society
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(Wilkie, William L.) (Moore, Elizabeth S.)
Christine MoormanThe Role of Marketing
3
(Rust, Roland T.) (Moorman, Christine)
Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…
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(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)
"Foreseeing" Marketing
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(Deshpande, Rohit)
Marketing in the Network Economy
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(Kotler, Philip) (Achrol, Ravi S.)
Governance value analysis and marketing strategy
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(Ghosh, Mrinal) (John, George)
Charting New Directions for Marketing
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(Day, George S.) (Montgomery, David B.)
Marketing in Technology-Intensive Markets: Toward a Conceptual Framework
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(John, George) (Dutta, Shantanu) (Weiss, Allen M.)
Modular Architectures in the Marketing Process
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(Sanchez, Ron)
Understanding Institutional Designs within Marketing Value Systems
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(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)
Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…
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(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)
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ADB Repository
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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