Business marketing : connecting strategy, relationships, and Learning

Edisi

-

ISBN/ISSN

9780071244381

Deskripsi Fisik

xxix, 683 p. : ill. ; 26 cm.

Judul Seri

-

No. Panggil

Tan 658.804 Dwy b

Strategic marketing for nonprofit organizations 4th ed

Includes bibliographies and index

Marketing research : an applied approach 2nd ed

Includes bibliographies, index and tables.

Marketing management a planning approach

Includes bibliographies, index and tables.

Marketing management: a strategic decision making approach

Includes bibliographies, index and tables.

Technology and market structure : theory and history

Includes index and tables

Marketing communications contexts, strategies and applications 7th ed

Includes bibliographical and index

Big data marketing : engage your customers more effectively and drive value

Includes bibliographies and index

Marketing challenges : case and exera cises

Includes bibliography index and tables

Marketing management : a strategic decision making approach 5th ed

Edisi

-

ISBN/ISSN

9780071111690

Deskripsi Fisik

xxiv, 520 p. : ill. ; 26 cm.

Judul Seri

-

No. Panggil

Tan 658.8 Mar -

Market - based management : strategies for growing customer value and profita…

Edisi

4

ISBN/ISSN

9780131293724

Deskripsi Fisik

xxii, 506 p. : ill. ; 24 cm.

Judul Seri

-

No. Panggil

Tan 658.8 Bes m

Global marketing management a strategic perspective

Includes bibliographies and indexes

Market performance of Indonesian public companies : an analysis of corporate …

A fundamental question often raised by the public is this. DOes the reputtations of a company play an important role in generating dazzling performance? Takes at face value, this seens to be a simple querry. However, specific research is required before we can make a valid response. Through a series of in-deptj studies, this book reaches the conclusion that corporate reputation does indeed …

Marketing politik

Edisi

-

ISBN/ISSN

9794616397

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

MA 658.8 Fir m

Marketing mind prints

By 'marketing mind prints', this book is not attempting to map the future by indicating the nature of the marketing terrain and the ways to traverse it. The maps and the terrain are already well known. Instead, leading authors develop their own 'mind print' - in other words, a picture of a segment of the marketing terrain they consider to be important now and in the future. The aim is for reade…

Pengaruh Pemasaran Sensorik dan Brand Experience terhadap Brand Loyalty pada …

Penelitian ini mengkaji dampak indikator sensory marketing dan brand experience terhadap emotional attachment, customer commitment, dan brand loyalty dalam industri jam tangan mewah. Penelitian ini dilakukan dengan melibatkan 323 konsumen Indonesia yang membeli jam tangan mewah, dan menunjukkan adanya hubungan signifikan antara indikator sensory marketing, brand experience, emotional attachment…

Consumer behavior 9th ed

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific co…

Marketing management and strategy 4th ed

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pr…

Marketing management 13th ed

Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. It’s contains of 22 chapters talking about Marketing Management, Business Plan, Managing Communication and others. The thirteenth edition builds on the fundamental strengths of past editions that collectively distinguish it from all other marke…

Merketing management 14th ed

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new materi…