Found 642 results for your keywords: subject="Marketing management"
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Reference Price Research: Review and Propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

Christine MoormanThe Role of Marketing

3
(Rust, Roland T.) (Moorman, Christine)

Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Market…

3
(Shervani, Tasadduq) (Srivastava, Rajendra K.) (Fathey, Liam)

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

The Role of the Institutional Environment in Marketing Channels

1
(Grewal, Rajdeep) (Dharwadkar, Ravi)

How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices

1
(Johnston, Wesley J.) (Coviello, Nicole E.) (Brodie, Roderick J.) (Danaher, Peter J.)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Antecedents and Outcomes of Marketing Strategy Comprehensiveness

1
(Atuahene-gima, Kwaku) (Murray, Janet Y.)

The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, an…

1
(Olson, Eric M.) (Slater, Stanley F.) (Hult, G. Tomas M.)

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketi…

1
(Viswanathan, Madhubalan) (Rosa, Jose Antonio) (Harris, James Edwin)

Business marketing : connecting strategy, relationships, and Learning

2
(Dwyer, F. Robert) (Fanner, John F)

Strategic marketing for nonprofit organizations 4th ed

1
(Kotler, Philip)

Marketing research : an applied approach 2nd ed

1
(Kinnear, Thomas C.) (Taylor, James R.)

Marketing management a planning approach

1
(Hughes, G. David.)

Marketing management: a strategic decision making approach

3
(Mullins, John W.) (Walker Jr., Orville D.)

Technology and market structure : theory and history

1
(Sutton, John)

Marketing communications contexts, strategies and applications 7th ed

3
(Fill, Chris) (Turnbull, Sarah)

Big data marketing : engage your customers more effectively and drive value

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(Arthur, Lisa)
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