Found 7 results for your keywords: subject="Marketing mixes"

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Greening" the marketing mix: do firms do it and does it pay off?

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(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)

Why do consumers buy counterfeit luxury brands?

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(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

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(Chintagunta, Pradeep K.) (Varki, Sajeev)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

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(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

Diagnostics, expectations, and endogeneity

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(Franses, Philip Hans)

Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…

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(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)