Found 5 results for your keywords: subject="Marketing psychology"

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

1
(Lee, Angela Y.)

How Regulatory Fit Affects Value in Consumer Choices and Opinions

1
(Avnet, Tamar) (Higgins, Tory, E.)

Price, Placebo, and the Brain

1
(Berns, S. Gregory)

Placebo Effects of Marketing Actions: Consumers May Get What They Pay For

1
(Shiv, Baba) (Carmon, Ziv) (Ariely,Dan)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)