Found 211 results for your keywords: subject="Marketing research"
1 2 3 4 5 Berikutnya Hal. Akhir

A Hybrid Choice Model That Uses Actual and Ordered Attribute Value Information

1
(Drolet, Aimee) (Bodapati, V. Anand)

In Favor of Closer Ties

1
(E. Green Paul) (Johnson, M. Richard)

Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Re…

1
(Green, E. Paul)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi, K. Rajeev)

Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?

1
(Tyagi Rajeev K. Rajeev)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Structural Modeling and Policy Simulation

1
(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)

On the Use of Econometric Models for Policy Simulation in Marketing

1
(Franses Hans Philip)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Negative Consequences of Dichotomizing Continuous Predictor Variables

1
(Irwin R. Julie) (McClelland H. Gary)

A Parsimonious Model of Stockkeeping-Unit Choice

1
(Ho Hua Teck) (Chong Kuan Juin)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Multivariate Analysis of Multiple Response Data

1
(Edwards D. Yancy) (Allenby M. Greg)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

1
(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

1
(Su Chenting) (Fern F. Edward) (Ye Keying)
1 2 3 4 5 Berikutnya Hal. Akhir