Found 33 results for your keywords: subject="Marketing strategic"
1 2 Berikutnya Hal. Akhir

The Role of Relational Embeddedness in Retail Buyers' Selection of New Products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

Rebuilding the Boat while Staying Afloat: The Modeling Challenge for Behavioral Economics

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(Prelec, Drazen)

Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity

1
(Stremersch, Stefan) (Dellaert G. C. Benedict)

The Reciprocal Effects of Brand Equity and Trivial Attributes

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(Broniarczyk M. Susan) (Gershoff D. Andrew)

The Effect of Forced Choice on Choice

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(Dhar Ravi) (Simonson tamar)

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segment…

1
(Chung Jaihak) (Rao R. Vithala)

Interdependence and Its Consequences in Distributor-Supplier Relationships: A Distributor Perspec…

1
(Kim Keysuk Stephen) (Hsieh Hung Ping)

Affect, Framing, and Persuasion

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(Keller Anand Punam) (Lipkus M. Isaac) (Rimer K. Barbara)

Determining the Appropriate Depth and Breadth of a Firm's Product Portfolio

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(Bordley Robert)

Incommensurate Resources: Not Just More of the Same Incommensurate Resources: Not Just More of t…

1
(Nunes C. Joseph) (Park Whan C.)

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

1
(Moorman, Christine) (Srinivasan, Raji)

Strategic Implications Of Digital Technology Dynamics For The Future Of Marketing

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(Sri Bramantoro Abdinagoro) (Mohammad Hamsal) (Faisal Binsar)

Menggali potensi wirausaha : feasibility studi-plus & implementation

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(Harmaizar Z.)

Peripheral vision : detecting the weak signals that will make or break your company

3
(Day, George S) (Schoemaker, Paul J.H)

Marketing as strategy: understanding the CEO's agenda for driving growth and innovation

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(Kumar, Nirmalya)

Competitive marketing strategy

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(Czepiel, John A)

Driving customer equity: how customer lifetime value is reshaping corporate strategy

2
(Rust, Roland T.) (Valarie A. Zeithaml)

Value creation following merger and acquisition announcements: the role of strategic emphasis ali…

1
(Swaminathan, Vanitha) (Murshed, Feisal) (Hulland, John)

Repositioning : marketing in an era of competition, change, and crisis

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(Trout, Jack) (Rivkin, Steve)

The Pims principles : linking strtegy to performance Robert D. Buzzell [and] Bradley T. Galey

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(Buzzell, Robert D.) (Galey, Bradley T.)
1 2 Berikutnya Hal. Akhir