Found 358 results for your keywords: subject="Marketing strategy"
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Customer Acquisition Promotions and Customer Asset Value

1
(Lewis, Michael)

How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudi…

1
(Dholakia, M. Utpal)

RFM and CLV: Using Iso-Value Curves for Customer Base Analysis

1
(Fader, S. Peter) (Hardie, G. S. Bruce) (Lee, Lok Ka)

The Role of Selling Costs in Signaling Price Image

1
(Shin, Jiwoong)

Temporal Differences in the Role of Marketing Communication in New Product Categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, K. Pradeep)

Willful Ignorance in the Request for Product Attribute Information

1
(Ehrich, R. Kristine) (Irwin, R. Julie)

Marketing Mass-Customized Products: Striking a Balance between Utility and Complexity

1
(Stremersch Stefan) (Dellaert G. C. Benedict)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

The Role of Firm Resources in Returns to Market Deployment

1
(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Simultaneous Signaling and Screening with Warranties

1
(Soberman A. David)

Implementasi Omnichannel untuk Meningkatkan Penjualan UMKM Bunda Bread = Implementation of Omnich…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Felia Amelita) (Hilda Fachrizah (Penguji))

Perbaikan Portofolio Proyek, Pembuatan Company Profile dan Perbaikan Website pada UMKM Atelier Ba…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Lily Sudhartio (Penguji)) (Iqbal Jordy Putranto)

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

1
(Yadav, Manjit S.) (Pavlou, Paul A.)

Customer Loyalty pada Maskapai Low Cost Carrier: Peran Service Quality, Price Fairness dan Brand …

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Ignatius Heruwasto (Penguji)) (Anggreana Vera Salsabila)

Pengaruh Financial Self Efficacy, Risk-Preference, dan Trust terhadap Investment Intention pada K…

1
(Fandis Ekyawan (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Muhammad Rizky Lahadalia)

Mapping the Play of Organizational Identity in Foreign Market Adaptation

1
(Cayla, Julien) (Penaloza, Lisa)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

Demand Engineering Melalui Strategi Artificial Scarcity dan Hype Amplification: Studi Kasus Camp…

1
(Imam Salehudin (Pembimbing/Promotor)) (Akhir Matua Harahap (Penguji)) (Muhammad Budi Prasetyo (Penguji)) (Abraham Andrew Tjahjadi)

‘Initiative-Decision’ Typology of New Product Launching (NPL) into Local Market: Toward Inter…

1
(Firmanzah)
1 2 3 4 5 Berikutnya Hal. Akhir