Found 15 results for your keywords: subject="Marketing theory"

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Invited Commentaries on "Evolving to a New Dominant Logic for Marketing"

1
(Day, George S.) (Prahalad, C. K.) (Deighton, John) (Bolton, Ruth N. (ed.)) (Hunt, Shelby D.) (Gummesson, Evert) (Rust, Roland T.) (Narayandas, Das) (Shugan, Steven M.)

Evolving to a New Dominant Logic for Marketing

1
(Lusch, Robert F.) (Vargo, Stephen L.)

Analisis Faktor yang Mempengaruhi Intensi Pembelian Pakaian Ramah Lingkungan Brand Lokal: Studi K…

1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Agung Nugroho (Penguji)) (Atik Zanzabila)

Diffusing marketing theory and research the contributions of Bauer, Green, Kotler, and Levitt

1
(Gardner, David M.)

Perspective in marketing theory

1
(Sommers, Montiose S.)

Marketing theory : the philosophy of marketing science

1
(Hunt, Shelby D)

Marketing theory : a student text 2nd ed

2
(Baker, Michael J)

Marketing theory : Foundations, controversy, strategy, resource-advantage theory

1
(Hunt, Shelby D)

Social marketing: Paving the pathway of legal aid programme

1
(Anggraeni, Adilla) (Dr. Ignatius Heruwasto (CoPromotor)) (Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Sari Wahyuni S.I.P., M.Sc., Ph.D. (CoPromotor)) (Dr. Adi Zakaria Afiff MBA (Penguji)) (Gita Gayatri Ph.D. (Penguji)) (Prof. Dr. Sofjan Assauri S.E., MBA (Pembimbing/Promotor)) (Prof. Dr. Basuki Rekso Wibowo (Penguji))

Peran personal norm pada theory of planned behavior dalam menjelaskan perilaku (studi pada perila…

1
(Setiawan, Budi) (Dr. Setyo Hari Wijanto (Penguji)) (Dr. Ignatius Heruwasto (CoPromotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Prof. Firmanzah, S.E., M.M., M.Phil., Ph.D (Penguji)) (Dr. Nuri Wulandari (Penguji))

Diferensiasi pelayanan purnajual sebagai strategi untuk meningkatkan keunggulan kompetitif perusa…

1
(Nurjanati, Yuli)

Persepsi pemilih terhadap keinginan untuk memilih Megawati Soekarnoputri : perspektif : theory re…

1
(Firmanzah (Pembimbing/Promotor)) (Ayu Nur Suri)

Social marketing : Paving the pathway for lega aid programme

1
(Sofjan Assauri (Pembimbing/Promotor)) (Anggraeni, Adilla)