Found 3 results for your keywords: subject="Mass markets"

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser-Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Marketing mass-customized products: striking a balance between utility and complexity

1
(Dellaert, Benedict G.C.) (Stremersch, Stefan)