Found 3 results for your keywords: subject="Memberships"

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Us and me: team identification and individual differentiation as complementary drivers of team me…

1
(Huang, Xu) (Janssen, Onne)

The Impact of membership in competing alliance constellations: evidence on the operational perfor…

1
(Lazzarini, Sergio G.)