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results for your keywords:
subject="Metaphor"
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Case Study Analysis of Pharmac and IHG in Developing a New Metaphor for an Organization
1
(Muhammad Rizky Hermansyah) (Kala Retna (Pembimbing/Promotor))
The Influence of metaphors and product type on brand personality perceptions and attitudes
1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)
New knowledge products as bricolage: Metaphors and scripts in organizational theory
1
(Boxenbaum, Eva) (Rouleau, Linda)
On Southbound ease and northbound fees: literal consequences of the metaphoric link between vertiā¦
1
(Nelson, Leif D.) (Simmons, Joseph P.)
From "distance" to "Friction": substituting metaphors and redirecting intercultural research
1
(Shenkar, Oded) (Luo, Yadong) (Yeheskel, Orly)
Metaphor in organization theory: progress and the past
1
(Cornelissen, Joep)
Beyond correspondence? metaphor in organization theory
1
(Jones, Philip) (Oswick, Cliff)
Marketing metaphoria : what deep metaphors reveal about the minds of consumers
3
(Zaltman, Gerald)
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