Found 9 results for your keywords: subject="Metaphor"

Consumer Behavior in "Equilibrium": How Experiencing Physical Balance Increases Compromise Choice

1
(Jeffrey S. Larson) (Darron M. Billeter)

Case Study Analysis of Pharmac and IHG in Developing a New Metaphor for an Organization = Analisa…

1
(Muhammad Rizky Hermansyah) (Kala Retna (Pembimbing/Promotor))

Marketing metaphoria : what deep metaphors reveal about the minds of consumers

3
(Zaltman, Gerald)

From "distance" to "Friction": substituting metaphors and redirecting intercultural research

1
(Shenkar, Oded) (Luo, Yadong) (Yeheskel, Orly)

The Influence of metaphors and product type on brand personality perceptions and attitudes

1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)

Beyond correspondence? metaphor in organization theory

1
(Jones, Philip) (Oswick, Cliff)

Metaphor in organization theory: progress and the past

1
(Cornelissen, Joep)

On Southbound ease and northbound fees: literal consequences of the metaphoric link between verti…

1
(Nelson, Leif D.) (Simmons, Joseph P.)

New knowledge products as bricolage: Metaphors and scripts in organizational theory

1
(Boxenbaum, Eva) (Rouleau, Linda)