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Brand Portfolio Promotions
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(Aribarg, Anocha) (Arora, Neeraj)
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Rem…
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(Dillon, William R.) (Blattberg, Robert C.) (Briesch, Richard A.)
The Periodicity of Pricing
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(Boulding, William) (Bronnenberg, J. Bart) (Mela, F. Carl)
How "Psychological" Should Economic and Marketing Models Be?
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(Lim, Noah) (Ho, H. Teck) (Camerer, F. Colin)
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
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(Jedidi, Kamel) (Kohli, Rajeev)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
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(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)
Modeling Preferences for Common Attributes in Multicategory Brand Choice
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(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
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(Tyagi, K. Rajeev)
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
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(Tyagi Rajeev K. Rajeev)
Modeling Preferences for Common Attributes in Multicategory Brand Choice
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(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)
New Empirical Generalizations on the Determinants of Price Elasticity
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(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)
Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Market…
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(Boas Miguel Villas J.) (Zhao Ying)
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
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(Amaldoss Wilfred) (Jain Sanjay)
Diagnostics, Expectations, and Endogeneity
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(Franses Hans Philip)
Marketing Models and the Lucas Critique
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(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)
Structural Modeling and Policy Simulation
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(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)
On the Use of Econometric Models for Policy Simulation in Marketing
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(Franses Hans Philip)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
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(Andrews L. Rick) (Currim S. Imran)
Structural equation modeling dengan Lisrel 8.8 : konsep & tutorial
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(Wijanto, Setyo Hari) (715 (p))
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