This study aims to analyze the investment feasibility of establishing a printing business unit and to propose a business feasibility assessment method. The research method used is a qualitative case study. The case study was conducted in BUMDesMA DAPM, Widodaren District, which is a joint business entity of 12 villages. Investment feasibility is measured by capital budgeting methods, namely Net…
Companies are conducting more and longer surveys than ever before. Massive questionnaires are pervasive in marketing practice. As an alternative to the heuristic methods that are currently used to split questionnaires, this study develops a methodology to design the split questionnaire in a way that minimizes information loss. Using estimates from a first wave or pilot study, the authors apply …
Marketing academics and practitioners frequently employ cross-sectional surveys. In recent years, editors, reviewers, and authors have expressed increasing concern about the validity of this approach. These validity concerns center on reducing common method variance bias and enhancing causal inferences. Longitudinal data collection is commonly offered as a solution to these problems. In this ar…
How do exchange rate changes impact firms' cash flows? We extend a simulation method developed in industrial organization to answer this question. We use prices, quantities, and product characteristics for differentiated products, coupled with a discrete choice framework and an assumption of price competition, to estimate marginal costs for all producers. Using a Monte Carlo approach we generat…
This study addresses a problem commonly encountered by marketers who attempt to assess the impact of their sales promotions-namely, the lack of data on competitive marketing activity. In most industries, competing firms may have competitive sales data from syndicated services or trade organizations, but they seldom have access to data on competitive promotions at the customer level. Promotion r…
In recent years, several authors have begun to develop models that focus on the allocation of scarce marketing resources based on customer lifetime value (CLV). These approaches use CLV to develop a rank order of customers and recommend devoting more resources to customers with higher ranks. However, it has been discussed in the literature that a simple net present value analysis may not reflec…
By "listening in" to ongoing dialogues between customers and Web-based virtual advisers (eg, Kelley Blue Book's Auto Choice Advisor), the authors identify new product opportunities based on new combinations of customer needs. The data are available at little incremental cost and provide the scale necessary for complex products (eg, 148 trucks and 129 customer needs in the authors' application).…
Previous conjoint choice design construction procedures have produced a single homogeneous design that is administered to all study participants. In contrast, this article proposes to construct a limited set of different designs. The principle of heterogeneous designs is applicable to a variety of types of models. This article illustrates this principle for Bayesian designs, taking into account…
Maraknya investasi property di Indonesia menyebabkan efek yang serius terhadap pertumbuhan ekonomi di Indonesia. Banyak investor baru yang tidak memiliki pengetahuan mengenai dasar dari investasi property berakhir pada masalah yang serius atau hasil yang didapatkan tidak sesuai dengan ekspektasi. Tujuan dari karya akhir ini adalah untuk menganalisa investasi gedung kantor dari segi analisa fina…
Perhitungan secara kuantitatif mengenai jumlah maksimum risiko yang dapat ditanggung, serta jumlah potential loss pada portofolio saham available for sales yang sebagian besar jumlahnya semakin tinggi setiap tahun. Berdasarkan hal tersebut dibutuhkan suatu metode untuk mengukur dan mengestimasi jumlah risiko maksimum yang dapat ditanggung menggunakan Value at Risk dengan Simulasi Monte Carlo. V…
Penelitian ini bertujuan untuk melakukan penilaian dan analisis kelayakan pembangunan Depot Pengisian Pesawat Udara (DPPU) di bandara baru yaitu di Bandara Internasional Jawa Barat di Kertajati - Majalengka. Metode analisis yang digunakan dalam penelitian ini adalah Capital Budgeting menggukan Net Present Value (NPV), Internal Rate of Return (IRR), Discounted Payback Period, dan Profitability I…
Trading companies in tire business are facing the harder competition in the recent years. PT XYZ management is considering a new business model of digital marketing implementation, and they have to review the benefits, effectiveness, and impact on the financial aspect of company. The thesis explores the value creation by digital marketing implementation in tire business. It examines the value o…
Ada tabel
Ada tabel
Ada tabel
Ada tabel
Ada tabel
Tujuan utama skripsi ini adalah untuk menilai feasibility, credit analysis, dan flexibility dari proyek pembangunan pabrik ferronickel. Pada analisis capital budegting, penulis menggabungkan tools business simulation, monte carlo simulation, dan real option analysis. Dengan demikian, asumsi faktor internal dan eksternal serta berbagai kemungkinan perubahan faktor-faktor tersebut dapat dikombina…
Ada tabel
Penelitian ini menganalisis proyek implementasi Pajak Daerah melalui online system oleh PT. Bank DKI untuk proses pengambilan keputusan. Metode yang digunakan adalah analisis discounted cash flow dengan Net Present Value menggunakan alternatif target implementasi seluruh wajib pajak, wajib pajak terkomputerisasi atau wajib pajak manual, sementara pilihan metode implementasi adalah metode tappin…