Found 8 results for your keywords: subject="Motion pictures"

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

The Worth of product placement in successful films: an event study analysis

1
(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Learning in hybird-project systems: the effects of project performance on repeated collaboration

1
(Miner, Anne S.) (Schwab, Andreas)

At The Cinema: aspiring to a higher ethical standard

1
(Champoux, Joseph E.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)

How critical are critical reviews? the box office effects of film critics, star power, and budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

The relationship of destination image, perceived value, and mellennials' behavioural intention :…

1
(Daniel Tumpal Aruan (Pembimbing/Promotor)) (Fikri, Sophian)

Faktor-faktor yang mencegah tindak pembajakan film pada konsumen Muslim : peran moderasi sikap

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Pramananda, Rezdi Luthfan)