Found 4 results for your keywords: subject="Negative Publicity"

Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises

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(Van Heerde, Harald J.) (Cleeren, Kathleen) (Dekimpe, Marnik)

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Prod…

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(Puzakova, Marina) (Kwak, Hyokjin) (Rocereto, Joseph F.)

Dampak dari negative exposure publisitas negatif pada online transportation terhadap repurchase i…

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(Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Pembimbing/Promotor)) (Rifelly Dewi Astuti S.E., M.M (Penguji)) (Hartyaningtyas, Gresia Yuli)

The Impact of Negative Publicity on Consumer Attribution, Brand Equity, and Purchase Intention: T…

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(Berliana, Sheilla Ananda) (Ira Itiyanty, M.S.M. (Pembimbing/Promotor))