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Pengaruh Kepemilikan Institusional Terhadap Struktur Modal Pada Perusahaan Manufaktur Terdaftar D…

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(Maria Ulpah (Pembimbing/Promotor)) (Ririen Setiati Riyanti (Penguji)) (Lenny Suardi (Penguji)) (Ary Rahmatulahh Sudirman)

Pengaruh Environmental Concern, Perceived Marketplace Influence, dan Knowledge of Electric Vehicl…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Daryanti (Penguji)) (Alifia Yumna Mumtazah)

The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Sellin…

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(Dahl, Darren W.) (Fuchs, Christoph) (Schreirer, Martin)

Pengaruh Financial Literacy terhadap Entertainment Consumption: Analisis Fandom-Related Spending …

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(Muthia Pramesti (Pembimbing/Promotor)) (Ruri Eka Fauziah Nasution (Penguji)) (Arief Wibisono Lubis (Penguji)) (Diva Muthma’innah)

Multicomponent Systems Pricing: Rational Inattention and Downward Rigidities

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(Ray, Sourav) (Wood, Charles A.) (Messinger, Paul R.)

Analisis Pengaruh Scarcity Promotion Pada TikTok Live Streaming Shopping Terhadap Customer Purcha…

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(Agung Nugroho (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Riffely Dewi Astuti (Penguji)) (Dhavina Indira Gunawan)

Pengaruh Struktur Modal dan Risiko Finansial terhadap Performa Perusahaan Manufaktur Publik di Li…

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(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Laudza' Ikmal Muhammad Qowi)

Impact of "Mad Money" Stock Recommendations: Merging Financial and Marketing Perspectives

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(Moore, William L.) (Karniouchina, Ekaterina V.) (Cooney, Kevin J.)

Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value

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(Bharadwaj, Sundar G.) (Robertson, Diana C.) (Tipton, Martha Myslinski)

Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alt…

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(Ganesan, Shankar) (Liu, Yong) (Chen, Yubo)

The Debate over Doing Good: Corporate Social Performance, Strategic Marketing Levers, and Firm-Id…

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(Bhattacharya, C.B.) (Luo, Xueming)

Customer Satisfaction and Stock Returns Risk

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(Tuli, Kapil R.) (Bharadwaj, Sundar G.)

Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

When outside directors resign: go publicly or leave quietly?

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(Largay III, James A.) (Qiu, Xiaodong)

Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence

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(Krasnikov, Alexander) (Mishra, Saurabh) (Orozco, David)

Valuing Branded Businesses

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(Mizik, Natalie) (Jacobson, Robert)

the Psychology of defined-benefit pensions: when do they affect employee behavior?

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(Santora, Joseph C.) (Esposito, Mark)

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

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(Kumar, V.) (Shah, Denish)

Eye of the beholder: does what is important about a job depend on who is asked?

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(Culbertson, Satoris S.) (Connell, Angela R.)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

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(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)
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