Found 5 results for your keywords: subject="Online advertising"

Relating Online, Regional, and National Advertising to Firm Value

1
(Sridhar, Srihari) (German, Frank)

Auctioning keywords in online search

1
(Whinston, Andrew B.) (Liu, De) (Chen, Jianqing)

Leveraging missing ratings to improve online recommendation systems

1
(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)

The Effect of word of mouth on sales: online book reviews

1
(Chevalier, Judith A.) (Mayzlin, Dina)

The Role of selling cost in signaling price image

1
(Shin, Jiwoong)