Found 6 results for your keywords: subject="Packaged goods"

Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis

1
(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)

Do Switching costs make markets less competitive?

1
(Dube, Jean-Pierre) (Rossi, Peter E.) (Hitsch, Gunter J.)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effect of competitive advertising interference on sales for packaged goods

1
(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Consumer packaged goods in the France: national brands, local branding

1
(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)