Found 8 results for your keywords: subject="Packaged goods"

Consumer Packaged Goods in the United States: National Brands, Local Branding

1
(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

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(Kruger, Michael W.)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

The Effect of competitive advertising interference on sales for packaged goods

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(Bonfrer, Andre) (Danaher, Peter J.) (Dhar, Sanjay)

Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis

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(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)

Consumer packaged goods in the France: national brands, local branding

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(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

National brands, local branding: conclusions and future research opportunities

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(Dube, Jean) (Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Do Switching costs make markets less competitive?

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(Dube, Jean) (Pierre) (Rossi, Peter E.) (Hitsch, Gunter J.)