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Dinamika Scarcity Marketing Sebagai Pendorong Desirability Pada Produk Brand Lokal Indonesia (Stu…

(Anna Amalyah Agus (Pembimbing/Promotor)) (Aisyah) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji))

The Implication of Temporary “Pop-up” Retail on Consumer Reaction through the Mediating Roles…

(Ira Iriyanty (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Arga Hananto (Penguji)) (Kalisha Nea Putri)