Ditapis dengan
Analisis Hubungan Diversity Management dan Organizational Citizenship Behavio…
Penelitian ini bertujuan untuk mengetahui apakah persepsi terhadap diversity management dan retaining diversity berpengaruh terhadap organizational citizenship behavior toward the organization dan organizational citizenship behavior toward individual pada karyawan PT GoTo Gojek Tokopedia Tbk. Dalam hubungan tersebut juga diuji efek dari workplace happiness sebagai mediator. Data penelitian dipe…
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- xiv, 155 p. ; diagr. ; 30 cm
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- 14333
The Influence of metaphors and product type on brand personality perceptions …
This study investigates whether metaphors in advertising have a synergistic or compensatory effect on brand personality perceptions of utilitarian and symbolic products. The effects of metaphoric headlines versus pictures are also compared. In general, brands using metaphors in ads were perceived to be more sophisticated and exciting, but less sincere and competent than those using literal head…
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- Hardcopy
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- IM1610706B
The Differential effects of celebrity and expert endorsements on consumer ris…
This paper examines the differential effects of celebrity and expert endorsements on consumer risk perceptions via three studies. Using source model theories, it is hypothesized that for high technology-oriented products there will be stronger effects of expert endorsers than celebrity endorsers in reducing consumer risk perceptions. In addition, for high technology-oriented products, there is …
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- Hardcopy
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- IM1610705A
When Disfluency Signals Competence: The Effect of Processing Difficulty on Pe…
This research examines the effect of processing fluency on judgments of agent competences..Printed Journal
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- 222437
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- JMR5002
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsi…
Prior research has firmly established that consumers draw benefits from a firm?s engagement in corporate social responsibility (CSR), especially the feeling of a ?warm glow.? These benefits positively affect several desirable outcomes, such as willingness to pay and customer loyalty. The authors propose that consumers do not blindly perceive benefits from a firm?s CSR engagement but tend to sus…
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- 222429
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- JM8001
Consumer Evaluations of Sale Prices: Role of the Subtraction Principle
How exactly does the display location of a sale price relative to the original price affect consumers' evaluations? Across multiple studies, including field studies with actual choices and studies with nonstudent samples, this article shows that consumer evaluations are a function of the display location of the sale price, but such evaluations are moderated by discount depth. First, presenting …
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- 222429
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- No. Panggil
- JM7704
What are microfoundations?
In the extant organizational, management, and strategy literatures there are now frequent calls for microfoundations. However, there is little consensus on what microfoundations are and what they are not. In this paper we first (briefly) review the history of the microfoundations discussion and then discuss what microfoundations are and are not. We highlight four misconceptions or "half-truths"…
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- 15589080
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- AMP2702
Toward a theory of social judgments of organizations: The Case of legitimacy,…
This paper extends research on cognitive and sociopolitical legitimacy, reputation, and status by advancing an evaluator's perspective on these concepts as forms of social judgment, each addressing a different evaluator's question about the organization. The paper theorizes about how evaluators make their social judgments under conditions of bounded rationality and how cognitive and social fact…
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- 3637425
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- AMR3601
Supersize in one dimension, downsize in three dimensions: effects of spatial …
Understanding consumer response to product supersizing and downsizing is important for policy makers, consumer researchers, and marketers. In three laboratory experiments and two field studies, the authors find that changes in size appear smaller when packages and portions change in all three spatial dimensions - height, width, and length - than when they change in only one dimension. Specifica…
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- 222437
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Is Your product on the right side? the "Location Effect" on perceived product…
The authors show that location of the product image on a package facade influences consumers' perceptions of the visual heaviness of the product and evaluations of the package. The "heavier" ("lighter") locations are on the bottom (top), right (left), and bottom-right (top-left) of the package. For products for which heaviness is considered a positive attribute, packages with the product image …
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- 222437
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On Southbound ease and northbound fees: literal consequences of the metaphori…
Consumers are influenced by the metaphoric relationship between cardinal direction and vertical position (i.e., "north is up"). People believe that it will take longer to travel north than south (Study 1), that it will cost more to ship to a northern than to a southern location (Studies 2 and 6), and that a moving company will charge more (Studies 3a and 3b) for northward than for southward mov…
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- 222437
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The Robustness of the effects of consumers' participation in market research:…
The authors propose that participation in market research can determine consumers' experiences with and evaluations of marketing services/products. Building on and extending a prior finding that expectation to evaluate a service (or product) leads to more negative evaluations, this research investigates the robustness, process, and consequences of asking consumers to form evaluations of service…
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- 222429
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Corporate hypocrisy: overcoming the threat of inconsistent corporate social r…
Reports of firms' behaviors with regard to corporate social responsibility (CSR) are often contrary to their stated standards of social responsibility. This research examines the effects of communication strategies a firm can use to mitigate the impact of these inconsistencies on consumer perceptions of corporate hypocrisy and subsequent beliefs about the firm's social responsibility and attitu…
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- 222429
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Bosses' perceptions of family-work conflict and women's promotability: glass …
We examine one potential reason for the persistence of the glass ceiling: bosses' perceptions of female subordinates' family-work conflict. Person categorization and social role theories are used to examine whether bosses (both male and female) perceive women as having greater family-work conflict and therefore view them as mismatched to their organizations and jobs. The results support our mod…
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- 14273
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Buyer monitoring: a means to insure personalized service
Marketing scholars have proposed that service employees play a primary role in delivering service quality. However, the question of how to motivate service employees to enhance service production has received little research attention. The authors address this gap by advocating a control mechanism first discussed in the economics literature-buyer monitoring. The authors focus on a pervasive for…
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- 222437
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Brand-specific leadership: turning employees into brand champions
This article reports two studies on how managers can elicit brand-building behavior from frontline employees. Study 1 examines the mechanisms by which brand-specific transactional and transformational leadership influence employees' brand-building behavior. The results from a survey of 269 customer-contact employees show that brand-specific transactional leaders influence followers through a pr…
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- 222429
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The Role of customer gratitude in relationship marketing
Most theories of relationship marketing emphasize the role of trust and commitment in affecting performance outcomes; however, a recent meta-analysis indicates that other mediating mechanisms are at work. Data from two studies - a laboratory experiment and a dyadic longitudinal field survey - demonstrate that gratitude also mediates the influence of a seller's relationship marketing investments…
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- 222429
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Discounting time and time discounting: subjective time perception and interte…
Consumers often make decisions about outcomes and events that occur over time. This research examines consumers' sensitivity to the prospective duration relevant to their decisions and the implications of such sensitivity for intertemporal trade-offs, especially the degree of present bias (i.e., hyperbolic discounting). The authors show that participants' subjective perceptions of prospective d…
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- 222437
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Perception spillovers across competing brands: a disaggregate model of how an…
Drawing on the accessibility-diagnosticity framework and previous literature on branding and order of entry, the authors hypothesize that perception spillovers can also occur across directly competing products that do not share a common brand name. The authors suggest two mechanisms (prior perception spillover and dynamic perception spillover) and one moderating variable (product/brand similari…
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- 222437
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Cultural pragmatists? student perspectives on learning culture at a business …
Based on research carried out at a major Scandinavian business school, I explore students' perceptions of the way that culture is taught in an international business degree. Students' uncertainty about how to tackle cultural analysis in their study tasks is discussed in the light of their confusion over the concept of culture itself, the theoretical models they are taught, and the lack of conce…
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- 1537260X
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah