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Hal. Akhir
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Valid…
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(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)
Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedoni…
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(Mahajan, Vijay) (Chitturi, Ravindra) (Raghunathan ,Rajagopal)
To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions
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(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
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(Rao, Vithala R.) (Park, Young) (Hoon) (Ding, Min)
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
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(Maimaran, Michal) (Wheeler, S. Christian)
Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
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(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)
Endogeneity and Individual Consumer Choice
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(Kuksov, Dmitri) (Boas, J. Miguel Villas)
Leveraging Missing Ratings to Improve Online Recommendation Systems
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(Wedel, Michel) (Ying, Yuanping) (Feinberg, Fred)
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
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(Jedidi, Kamel) (Kohli, Rajeev)
Placebo: From Pain and Analgesia to Preferences and Products
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(Borsook, David) (Becerra, Lino)
Willful Ignorance in the Request for Product Attribute Information
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(Ehrich, R. Kristine) (Irwin, R. Julie)
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…
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(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)
Heterogeneous Conjoint Choice Designs
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(Sandor, Zsolt) (Wedel, Michel)
Modeling Preferences for Common Attributes in Multicategory Brand Choice
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(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)
Incentive-Aligned Conjoint Analysis
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(Ding Min) (Grewal Rajdeep) (Liechty John)
Mental simulation and preference consistency over time: the role of process- versus outcome-focus…
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(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
Measuring preferences for really new products
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(Hoeffler, Steve)
A Parsimonious Model of Stockkeeping-Unit Choice
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(Ho Hua Teck) (Chong Kuan Juin)
Buying Modular Systems in Technology-Intensive Markets
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(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)
Multivariate Analysis of Multiple Response Data
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(Edwards D. Yancy) (Allenby M. Greg)
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