Found 4 results for your keywords: subject="Print advertising"

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

1
(Wedel, Michel) (Pieters, Rik)

Corporate Associations and Consumer Product Responses: The Moderating Role of Corporate Brand Dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

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(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)