Found 4 results for your keywords: subject="Print advertising"

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

Comparing the application of integrated marketing communication (IMC) in magazine ads across prod…

1
(Grove, Stephen J.) (Carlson, Les) (Dorsch, Michael)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)