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subject="Product Choice"
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Berikutnya
Hal. Akhir
Does Advertising Spending Influence Media Coverage of the Advertiser?
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(Basuroy, Suman) (Rinallo, Diego)
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
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(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)
The Concept of Hope and Its Relevance to Product Evaluation and Choice
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(MacInnis, Deborah J.) (De Mello, Gustavo E.)
The Effects of expert and consumer endorsements on audience response
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(Wang, Alex)
Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …
1
(Irmak, Caglar) (Goodman, Joseph K.)
Specifying price judgments with range-frequency theory in models of brand choice
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(Hill, R. Carter) (Bell, David R.) (Weathers, Danny) (Niedrich, Ronald W.)
Category-based screening in choice of complementary products
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(Aribarg, Anocha) (Foutz, Natasha Zhang)
Perception spillovers across competing brands: a disaggregate model of how and when
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(Dutta, Shantanu) (Janakiraman, Ramkumar) (Sismeiro, Catarina)
Nudge your customers toward better choices
1
(Johnson, Eric J.) (Herrmann, Andreas) (Heitmann, Mark) (Goldstein, Daniel G.)
The Role of purchase quantity in assortment choice: the quantity-matching heuristic
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(Chernev, Alexander)
Choice construction versus preference construction: the instability of preferences learned in con…
1
(Amir, On) (Levav, Jonathan)
The Role of purchase quantity in assortment choice: the quantity-matching heuristic
1
(Chernev, Alexander)
Choice construction versus preference construction: the instability of preferences learned in con…
1
(Amir, On) (Levav, Jonathan)
Dogs on the street, Pumas on your feet: how cues in the environment influence product evaluation …
1
(Berger, Jonah) (Fitzsimons, Grainne)
An Empirical two-stage choice model with varying decision rules applied to internet clickstream data
1
(Moe, Wendy W.)
Fading optimism in products: temporal changes in expectations about performance
1
(Houston, Michael J.) (Monga, Ashwani)
Models for heterogeneous variable selection
1
(Gilbride, Timothy J.) (Allenby, Greg M.) (Brazell, Jeff D.)
A Comparison of criteria to design efficient choice experiments
1
(Kessels, Roselinde) (Goos, Peter) (Vandebroek, Martina)
Between two brands: a goal fluency account of brand evaluation
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(Labroo, Aparna A.) (Lee, Angela Y.)
The Effect of forced choice on choice
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(Dhar, Ravi) (Simonson, Itamar)
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B. Penunjang
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Studi Kasus FEB UI
Tesis
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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