Found 31 results for your keywords: subject="Product Choice"
1 2 Berikutnya Hal. Akhir

Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store

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(Chintagunta, Pradeep K.) (Dube, Jean) (Pierre)

Does Advertising Spending Influence Media Coverage of the Advertiser?

1
(Basuroy, Suman) (Rinallo, Diego)

Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations

1
(Lambert) (Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)

The Concept of Hope and Its Relevance to Product Evaluation and Choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)

Choice construction versus preference construction: the instability of preferences learned in con…

1
(Amir, On) (Levav, Jonathan)

The Role of purchase quantity in assortment choice: the quantity-matching heuristic

1
(Chernev, Alexander)

Having Versus Consuming: Failure to Estimete Usage Frequency Makes Consumers Prefer Multifeature …

1
(Irmak, Caglar) (Goodman, Joseph K.)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

Specifying price judgments with range-frequency theory in models of brand choice

1
(Hill, R. Carter) (Bell, David R.) (Weathers, Danny) (Niedrich, Ronald W.)

What has marketing learned from Richard Johnson

1
(Huber, Joel)

Nudge your customers toward better choices

1
(Johnson, Eric J.) (Herrmann, Andreas) (Heitmann, Mark) (Goldstein, Daniel G.)

A Hybrid choice model that uses actual and ordered attribute value information

1
(Bodapi, Anand V.) (Drolet, Aimee)

Willful ignorance in request for product attribute information

1
(Ehrich, Kristine R.) (Irwin, Julie R.)

Temporal differences in the role of marketing communication in new product categories

1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)

When two rights make a wrong: searching too much in ordered environments

1
(Diehl, Kristin)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Heterogeneous conjoint choice designs

1
(Sandor, Zsolt) (Wedel, Michel)

Between two brands: a goal fluency account of brand evaluation

1
(Labroo, Aparna A.) (Lee, Angela Y.)
1 2 Berikutnya Hal. Akhir