Found 3 results for your keywords: subject="Product acceptance"

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

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(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

The Role of relational embeddedness in retail buyers' selection of new products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

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(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)