Found 21 results for your keywords: subject="Product introduction"
1 2 Berikutnya Hal. Akhir

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

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(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

When Is a Preannounced New Product Likely to Be Delayed?

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(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Alliance performance and subsequent make-or-ally choices: Evidence from the aircraft manufacturin…

1
(Dussauge, Pierre) (Anand, Jaideep) (Mulotte, Louis) (Ren, Charlotte R.)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Exploring the dynamics of antecedents to consumer-brand identification with a new brand

1
(Ahearne, Michael) (Lam, Son K.) (Mullins, Ryan) (Hayati, Babak) (Schillewaert, Niels)

Does complexity deter customer-focus

1
(Krishnan, M.S.) (Ethiraj, Sendil K.) (Ramasubbu, Narayan)

Modeling global spillover of new product takeoff

1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)

Brand communities and new product adoption:the influence and limits of oppositional loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Convergent products: what functionalities add more value to the base?

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(Gill, Tripat)

How far can a brand stretch? understanding the role of seIf-construal

1
(Ahluwalia, Rohini)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Competitive response to radical product innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Brand synergy effects in multiple brand extensions

1
(Wyer, Robert S.) (Shine, Byung Chul) (Park, Jongwon)

New product preannouncements and shareholder value: don't make promises you can't keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Adoption of new and really new products: the effects of self-regulation systems and risk salience

1
(Posavac, Steven S.) (Herzenstein, Michal) (Brakus, J. Josko)

The Role of relational embeddedness in retail buyers' selection of new products

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(Kaufman, Peter) (Jayachandran, Satish) (Rose, Randall L.)

New product launch strategy for network effects products

1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)

Measuring preferences for really new products

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(Hoeffler, Steve)
1 2 Berikutnya Hal. Akhir