Found 16 results for your keywords: subject="Product involvement"

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Stud…

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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Shafira Naura Wibowo)

The Influence of Avatars on Online Consumer Shopping Behavior

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(Janiszewski, Chris) (Holzwarth, Martin) (Neumann, Marcus M.)

Analisis Pengaruh Strategi Marketing 4.0 pada Intensi Pembelian dan Peran Moderasi Kategori Produk

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(Yeshika Alversia (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Daniel Tumpal H. Aruan (Penguji)) (Mario Yehuda)

Pengaruh Product Involvement dan Promotion Message terhadap Mortgage Purchase Intention Generasi …

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(Nurdin Sobari (Pembimbing/Promotor)) (Sari Wahyuni (Penguji)) (Daniel Tumpal H. Aruan (Penguji)) (Andrea Theresia Manullang)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan, brand specific association…

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(Azhari, M. Zakky) (Afiff, Adi Zakaria)

Studi mengenai brand transgression dan brand relationship closeness serta implikasinya pada brand…

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(Indriani, Farida) (Dr. Ignatius Heruwasto (CoPromotor)) (Dr. M Gunawan Alif (Penguji)) (Dr. Rizal E. Halim (Penguji)) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Adi Zakaria Afiff MBA (Pembimbing/Promotor)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji)) (Prof. Dr. Rustam Didong S.E (Penguji))

Pengaruh brand name, product involvement dan consumer ethnocentrism terhadap purchase intention p…

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(Fahmi, Rhadinal) (Dr. Chairy (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati, S.E., M.Si., Ph.D (Penguji)) (Dr. Rifelly Dewi Astuti, S.E., M.M (Penguji))

Analisis pengaruh kepuasan konsumen terhadap sensitifitas harga : peran moderasi product involvem…

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(Aswin Dewanto Hadisumarto (Pembimbing/Promotor)) (Mastoah)

Pengaruh variabel product involvement dan fan indentification dalam pengukuranefektivitas sponsor…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Heru Sutrisno)

Pengaruh langsung dan tidak langsung self-emage congruence terhadap loyalitas merek pengguna Bloc…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Anasthasia Sorta Rebecca)

Pengaruh country of origin image, product knowledge, product involvement terhadap consumer purcha…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Werry Triandana Adnan)

Pengaruh moderasi product involvement dalam hubungan antara kemiripan kategori, brand-specific as…

1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Azhari, M. Zakky)

Analisis interaksi tiga arah product-country image, product involvement dan product origin congru…

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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Indri Novita Keumalaputrie)

Pengaruh celebrity endorsement, product involvement, dan need for cognition terhadap sikap dan mi…

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(Gunawan Alif (Pembimbing/Promotor)) (Aria Cendana Kusuma)

The Effect of Extraversion and Nostalgia Proneness to Brand Attachment

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(Khairunnisa, Tazkia Astrina) (Dr. Rizal Edy Halim, M.M. (Pembimbing/Promotor))

Product involvement and adoption of innovation : The Moderating effect of the emotion of awe

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(Yannick Joye (Pembimbing/Promotor)) (Prawiradiredja, Aisha Yusuf)