Found 6 results for your keywords: subject="Product lines"

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Competing after radical technological change: the significance of product line management strategy

1
(Jones, Neil)

Product line strategies of new entrants in an established industry: evidence from the U.S. Bicycl…

1
(Dowell, Glen)

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)