Found 17 results for your keywords: subject="Product placement"

Analisis Pengaruh Strategi Product Placement dalam Drama Korea Business Proposal terhadap Purchas…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Najdja Sadine Eldiena)

Product placement

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(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh Strategy Product Placement dan Peran Penting Brand Liking pada Peningkatan Brand Attitud…

1
(Afiff, Adi Zakaria) (Priyono, Nino)

The Worth of product placement in successful films: an event study analysis

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(Homburg, Christian) (Wieseke, Jan) (Bornemann, Torsten)

Pengaruh intensitas exposure, brand equity dan film pada misleading product placement terhadap br…

1
(Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Tengku Ezni Balqiah (Penguji)) (Furi, Westi Noria) (Dr. M. Gunawan Aliff (Penguji))

Pengaruh product placement prominence dan brand liking terhadap brand attitude pada film yang dis…

1
(Priyono, Nino) (Dr. Chairy (Penguji)) (Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Dr. Rizal Edy halim (Penguji))

Pengaruh product placement prominence dan brand liking terhadap brand attitude pada film yang dis…

1
(Adi Zakaria Afif (Pembimbing/Promotor)) (Priyono, Nino)

Influence of brand equity and movieeliking in overriding impact of misleading brand placement tow…

1
(Denyza Wahyuadi Mertoprawiro) (Afiff, Adi Zakaria) (Westi Moria Furi)

Efektifitas product placement pada mobile games terhadap memori implisit dan eksplisit

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(Anggoro, Aditya Rian) (Leis Suzannawaty (Pembimbing/Promotor))

Analisis pengaruh brand placement acceptance terhadap sikap dan perilaku : persepsi pengguna smar…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Religia Nur Aisyah)

Analisis hubungan antara audience characteristics dengan product Category/Brand Recall pada produ…

1
(Sri Daryanti (Pembimbing/Promotor)) (Fadingga Trah Herdwangkara)

Analisis product placement sebagai alat promosi : studi kasus product placement produk Yamaha dal…

1
(Sumiyarto (Pembimbing/Promotor)) (Maesaroh)

Analisis pengaruh product placement Samsung Galaxy SIII pada serial drama Korea to the Beautiful …

1
(Ahdia Amini (Pembimbing/Promotor)) (Rahadia Utami)

Misleading brand placement : suatu analisis terhadap persepsi sejarah brand dan jenis brand place…

1
(Adi Zakaria Afiff (Pembimbing/Promotor)) (Denyza Wahyuadi Mertoprawiro)

Purchase Intention Responses towards Food in Movies and Television Web Series based on the Produc…

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(Sasongko, Muhammad Seno) (Dr. Rizal Edy Halim S.E., M.M. (Pembimbing/Promotor))

The antecedents of brand attitude and purchase intention : study of webisode and television adver…

1
(Yeshika Alversia (Pembimbing/Promotor)) (Ependi, Dave)

Efektifitas product placement dalam video game : studi kasus game need for speed underground 2

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(Nurdin Sobari (Pembimbing/Promotor)) (Shebubakar, Muhammad Abdurrahman)