Found 33 results for your keywords: subject="Promotions"
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Optimal Design of Consumer Contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Who gets headhunted—and who gets ahead? The impact of search firms on executive careers

1
(Hamori, Monika)

The role of information in the gender gap in the market for top managers: Evidence from a quasi-e…

1
(Tsolmon, Ulya)

How Variety-Seeking Versus Inertial Tendency Influences the Effectiveness of Immediate Versus Del…

1
(Kim, Hyeongmin (Christian).)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

1
(Tsiros, Michael) (Laran, Juliano)

Bosses' perceptions of family-work conflict and women's promotability: glass ceiling effects

1
(Wayne, Sandy J.) (Hoobler, Jenny M.) (Lemmon, Grace)

Why you didn't get that promotion

1
(Beeson, John)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Who's got the coupon? estimating consumer preferences and coupon usage from aggregate information

1
(Bradlow, Eric T.) (Musalem, Andres) (Raju, Jagmohan S.)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

Performance implications of adopting a customer-focused sales campaign

1
(Kumar, V.) (Reinartz, Werner) (Venkatesan, Rajkumar)

Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on prom…

1
(Patrick, Vanessa M.) (Cheema, Amar)

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Shopper response to bundle promotions for packaged goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Estimating promotion response when competitive promotions are unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)
1 2 Berikutnya Hal. Akhir