Found 41 results for your keywords: subject="Promotions"
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The Effectiveness of Customized Promotions in Online and Offline Stores

1
(Wedel, Michel) (Zhang, Jie)

The Shopping Momentum Effect

1
(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry

1
(Rao, Vithala R.) (McLaughlin, Edward W.) (Miguel I. Gómez)

The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior

1
(Erdem, Tulin) (Swait, Joffre)

Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions

1
(Krishna, Aradhna) (Feinberg,, Fred M.) (Zhang, Z. John) (Fred M. Feinberg)

Perbaikan Promosi Online melalui Instagram, Penambahan Channel Online dan Penambahan Variasi Prod…

1
(Hasnul Suhaimi (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Audiska Adawiyah)

Anytime versus Only: Mind-Sets Moderate the Effect of Expansive versus Restrictive Frames on Prom…

1
(Patrick, Vanessa M.) (Cheema,, Amar)

Brand Portfolio Promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

Promotion Profitability for a Retailer: The Role of Promotion, Brand, Category, and Store Charact…

1
(Ailawadi, Kusum L.) (Harlam, Bari A.) (Cesar, Jacques) (Trounce, David)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

The role of information in the gender gap in the market for top managers: Evidence from a quasi-e…

1
(Tsolmon, Ulya)

An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts

1
(Tsiros, Michael) (Laran, Juliano)

Optimal Design of Consumer Contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Who gets headhunted—and who gets ahead? The impact of search firms on executive careers

1
(Hamori, Monika)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)
1 2 3 Berikutnya Hal. Akhir